Senior Marketing Analytics Specialist at Payworks

Join Payworks as a Senior Marketing Analytics Specialist and enhance our data-driven marketing initiatives in Winnipeg, Manitoba. This role focuses on optimizing performance through thorough analytics and strategic recommendations.

As a key member of the marketing team, you will report to the Senior Manager of Growth Marketing. Your expertise in full-funnel analytics and performance reporting will serve as the backbone of our demand generation efforts. Collaborate with cross-functional teams to leverage data for impactful budget decisions and campaign strategies.

Key Responsibilities:

• Own comprehensive analytics reporting for demand generation

• Manage attribution across varied marketing campaigns

• Deliver insightful performance recommendations for budget allocation

• Spearhead testing initiatives to enhance marketing effectiveness

• Analyze audience insights to refine targeting efforts

Requirements:

• 5+ years in B2B marketing analytics and performance strategy

• In-depth understanding of conversion analysis and pipeline management

• Practical experience with key analytics tools and platforms

• Strong skills in Salesforce and data management

• Ability to articulate complex data insights to leadership

Leverage your marketing analytics skills to influence the success of Payworks' campaigns.