Paid Social Campaign Leader - Shelf

Position: Paid Social Campaign Leader - The Shelf
The Shelf is seeking a remote Associate Director to lead paid social campaign strategies across multiple platforms. This role focuses on optimizing performance and driving results for our influencer marketing initiatives.

You’ll play a key role in our Performance Media team, managing and executing complex paid social campaigns on platforms like Tik Tok, You Tube, and Pinterest. With 4-6 years of relevant experience and a deep understanding of Meta and Tik Tok, you’ll drive collaboration and deliver clear communication to clients, creating data-driven stories.

Key Responsibilities:

• Manage paid social campaign execution and strategy

• Develop audience strategies and budget plans

• Implement creative and performance testing frameworks

• Run meaningful performance updates with clients

• Create detailed performance reports and narratives

Requirements:

• 4-6+ years of experience in paid social media

• Expert in Meta and Tik Tok advertising

• Exceptional communication skills and storytelling ability

• Proactive in addressing challenges and proposing solutions

• Familiarity with measurement frameworks considered a plus

Bring your expertise in campaign management to lead The Shelf in performance-driven influencer marketing.
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