Brand Manager

Johnston Group  provides employee benefit solutions to over 30,000 companies, ranging from one employee to thousands across various product lines, including Chambers of Commerce Group Insurance Plan, Canada’s #1 employee benefits plan for small businesses. JG is a platinum member of Canada's Best Managed Companies and was named one of Manitoba’s Top Employers. We support a positive work atmosphere where we value the diversity in the people we serve and are looking for talent who will contribute to our diverse and inclusive workplace;

where individual differences are recognized, appreciated, and respected. JG believes in giving back and contributes significantly to local health, arts, sports, and other community organizations.

We are looking for an experienced Brand Manager to lead the evolution of one of Canada’s most recognized group benefits programs for small business. Working under the direction of the Vice President, Marketing, this role is responsible for the strategy, management, performance, and ongoing evolution of the Chambers Plan brand.

The immediate focus of this role is leading the rollout and long-term stewardship of the refreshed Chambers Plan brand. As the strategic brand lead, the Brand Manager will drive brand positioning, messaging, audience strategy, governance, activation, and performance to support business growth and engagement. The successful candidate will provide cross-functional leadership, managing projects and working with internal teams, advisors, Chambers, agency partners, and other stakeholders to advance Chambers Plan initiatives.

* Hybrid working model based out of our Winnipeg, MB office, with three days in-office per week

Key Responsibilities:

Lead the planning, implementation, and adoption of the Chambers Plan brand refresh in partnership with the agency partner and internal stakeholders.

Develop rollout plans, priorities, timelines, dependencies, success measures, and risk mitigation approaches.

Engage regional teams, Chambers, advisors, and other key stakeholders as critical partners in adoption, governance, and long-term stewardship of the Chambers Plan brand.

Develop tools, guidance, communications, and feedback loops that help stakeholders apply the brand consistently and identify barriers to adoption.

Translate business objectives into brand priorities, marketing strategies, governance practices, market initiatives, and measurable outcomes.

Use market research, audience insights, stakeholder feedback, and performance data to identify opportunities that strengthen market position, differentiation, engagement, and growth.

Serve as a steward of the Chambers Plan brand by maintaining and evolving positioning, messaging frameworks, value propositions, guidelines, standards, governance practices, and decision‑making guardrails.

Lead cross‑functional alignment by bringing together stakeholders, subject matter experts, creative contributors, and external partners to ensure brand initiatives are clear, coordinated, and connected to business priorities.

Translate brand strategy into market‑ready programs and projects, from marketing to communications, campaigns, and experiences that support awareness, engagement, acquisition, retention, and partner activation objectives.

Manage agency and vendor relationships, including briefs, feedback, timelines, deliverables, budgets, and alignment to Chambers Plan brand and business objectives.

What You Bring:

7+ years of progressive experience in brand management, brand strategy, product marketing, or related disciplines.

Demonstrated success in brand management or brand leadership roles with accountability for brand performance and measurable outcomes.

Experience serving as a primary steward of a brand, including…