Senior Brand Manager - Johnston Group

Join Johnston Group as a Senior Brand Manager to spearhead the Chambers Plan brand. This hybrid role emphasizes strategic brand management and engagement for small business benefit solutions in Winnipeg.

In this senior-level position, you will be responsible for leading the strategic initiatives that drive the Chambers Plan brand's evolution. Working closely with the Vice President of Marketing, you will develop brand strategies, oversee performance metrics, and engage with internal and external stakeholders. Your leadership will be essential in ensuring the brand resonates with its audience and achieves its growth objectives.

Key Responsibilities:

• Lead strategic branding and adoption efforts

• Formulate implementation plans and priority timelines

• Foster stakeholder engagement for brand stewardship

• Analyze market insights to enhance brand strength

• Guide integrated marketing communications across channels

Requirements:

• Minimum 7 years in brand management roles

• Experience with brand refreshes and large-scale projects

• Strong analytical and business acumen

• Excellent stakeholder management and briefing abilities

• Relevant degree in Marketing or similar discipline

Use your expertise to drive the Chambers Plan brand forward and help support small businesses across Canada.