Director, Business Analytics

This is a remote role, required to work in EST hours.

Job Description

Job Title:

Director, Marketing Analytics Level: 6 (Director) Dept:
Agency, Marketing Technology & Operations

Location:

Canada Base Salary Range: CAD $115k – $130k, Bonus (if applicable): 0-10% based on EBITDA and personal performance

Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connect strategy, AI, creativity,activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit (Use the "Apply for this Job" box below). follow

Who We're Looking For
Marketbridge is seeking a Director, Marketing Analytics to advance the measurement, reporting, and analytics capabilities that support modern B2B marketing programs.

This role sits at the intersection of marketing strategy, media, digital analytics, marketing technology & operations, reporting, and measurement. The Director will help clients and internal teams establish the data and measurement foundations needed to understand marketing performance, identify meaningful trends and anomalies, and quickly surface areas that warrant deeper investigation.

The ideal candidate combines strong expertise in B2B performance marketing, web analytics, tag management, reporting, and measurement with a practical understanding of how marketing data is captured and moves across media, web, marketing automation, CRM, ABM, and business intelligence platforms and environments.

This role is not responsible for owning the client performance narrative or determining the strategic “so what” from the data. Instead, Marketing Analytics provides the reliable reporting, analytical evidence, trend identification, and investigative support that enables strategy, media, creative and account management teams assess and explain performance, identify contributing factors, and recommend what to do next.

Success in this role requires strong analytical judgment, technical fluency, curiosity, collaborative problem-solving, and a demonstrated ability to use AI and automation to improve the speed, quality, and scalability of analytics work.

Key Responsibilities

Serve as the Analytics partner to Strategy in the development of measurement approaches and KPI frameworks, providing guidance on data availability, technical feasibility, tracking requirements, and alternative KPIs where appropriate, then translating the agreed framework into actionable reporting, measurement, and technical requirements

Support B2B marketing performance analysis across paid media, web, CRM, marketing automation, email, and other ABM and demand-generation channels, ensuring teams have accurate and consistent views of campaign and funnel performance.

Surface meaningful trends, anomalies, correlations, and areas for deeper investigation across marketing data to accelerate the identification of potential insights and performance questions.

Partner with Strategy teams to support performance storytelling by providing accurate reporting, analytical evidence, trend identification, hypothesis validation, and targeted analysis, while Strategy retains ownership of the client-facing performance narrative and optimization recommendations.

Define and oversee web analytics tracking requirements, including event and conversion tracking, tagging plans, data layer requirements, taxonomy standards, consent considerations, implementation QA, troubleshooting, and ongoing measurement governance.

Provide expertise across web analytics and tag management platforms, including GA4, Google Tag…