Marketing Account Manager

Position: MARKETING ACCOUNT MANAGER
Why This Role at Birchwood Is Different
At Birchwood, marketing is a strategic driver of growth, retention, and brand leadership. As Manitoba's largest automotive retailer, Birchwood operates 24 dealerships, multiple collision centres, and credit solutions all supported by a centralized, in-house marketing team. This role is designed for someone who wants real ownership, real budgets, and real influence - not just campaign coordination. If you're looking to challenge yourself beyond "digital-only execution" and into full-funnel marketing strategy, planning, and performance management, this role was built for you.

The Opportunity
As an Account Manager, you will act as the primary marketing partner for a portfolio of Birchwood dealerships. You'll work directly with General Managers, and senior leadership, helping translate business goals into integrated marketing plans that drive sales, service retention, and brand consistency.

You’ll own the planning, budgeting, execution, and performance analysis of dealership marketing - across digital, traditional, in-store, and experiential channels, while leveraging the scale and expertise of Birchwood's centralized media team.

Responsibilities
Strategic Partnership & Planning

Serve as the trusted marketing advisor and first point of contact for assigned dealerships

Lead annual and monthly marketing planning, aligning dealership objectives with group strategy

Recommend the right channel mix, messaging approach, and investment strategy - not just digital tactics

Budget Ownership & Performance Accountability

Manage and track dealer advertising budgets, ensuring spend aligns with approved plans and delivers ROI

Monitor performance across campaigns and channels, using data to optimize, adjust, and re-prioritize

Develop clear, actionable monthly performance reports tied to business outcomes - not vanity metrics

Execution Across All Facets of Marketing

Coordinate campaigns across:

Digital advertising (search, social, display, video)

Website initiatives and conversion optimization

Email and CRM-driven communications

In-store, on-lot, and local market activations

Brand and OEM-aligned initiatives

Work closely with internal creative, digital, and analytics teams to ensure high-quality execution

Insight, Optimization & Leadership

Analyze results, identify trends, and proactively bring new ideas and improvements forward

Translate manufacturer programs, inventory priorities, and local market conditions into compelling campaigns

Balance multiple dealerships while maintaining exceptional organization and attention to detail

What We’re Looking For

1-5+ years experience in marketing, account management, or client services

Proven ability to manage multiple stakeholders, timelines, and budgets

Experience across marketing strategy, execution, and reporting (not just campaign deployment)

Strong communication skills - confidently present recommendations and results

Experience in automotive, retail, or multi-location brands is an asset (but not required)

Post-secondary education in Marketing, Business, Communications, or related field

What Birchwood Can Offer You

Competitive compensation - in addition to salary, many roles have bonus and commission incentives that reward you for success

Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance - with flex plan options

RSP Matching program - Birchwood will match up to $5,000 of your regular earnings after 1 year of employment

Employee referral bonus program - refer your friends to Birchwood and receive a referral bonus

Career development opportunities & internal promotions

Learning & development opportunities

Wellness program

Corporate discounts & group savings plan

Volunteer program -…