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Job Description & How to Apply Below
Shape the future of performance marketing as a Lead Performance Creative Strategist at Clever Digital Marketing in Canada. Utilize your skills in video and static content to develop and scale cutting-edge creative strategies.
In this senior, strategic role, you will define how Clever Digital Marketing creates effective, paid social-first campaigns for large clients. Your focus will be on elevating the strategic thinking behind creative outputs, ensuring they are rooted in research, customer insights, and rigorous testing principles. Your leadership will cultivate a high-performing creative strategy ecosystem that drives client success.
Key Responsibilities:
• Generate innovative concepts for video and static ads
• Conduct in-depth customer and competitor research
• Analyze creative performance and develop actionable insights
• Establish CDM's creative strategy frameworks and processes
• Coach team members for improved creative capabilities
Requirements:
• 5+ years in performance-oriented creative strategy
• Expert understanding of Meta advertising
• Strong storytelling and copywriting skills
• Proven experience with data-driven concept development
• Proficient use of AI for enhancing creative processes
Leverage your expertise to build a systematized creative strategy approach that drives measurable results.
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