Head of Marketing and Partner Enablement

Head of Marketing and Partner Enablement  HEAD OF MARKETING AND PARTNER ENABLEMENT  About Kooltra  Kooltra is a Canadian fintech company building FX infrastructure and cross-border payment technology for banks and financial institutions. With over a decade in market and a growing footprint in North America, we are now accelerating our US expansion and undertaking a fundamental shift toward an AI-first development and delivery model.
To fuel that growth, we need a Head of Marketing and Partner Enablement to build our brand and enable our sales teams and strategic partners.
About the Role  We're looking for a Head of Marketing and Partner Enablement to build Kooltra's brand, support revenue growth, and enable our sales teams and strategic partners through compelling content, communications, product marketing, and AI-enabled marketing execution.
You'll lead the strategy, development, and execution of comprehensive cross-channel marketing campaigns: digital, email, social, and traditional, to drive new customer acquisition and retention, partnership development, and revenue growth. You'll also own our strategic partner marketing motion: co-branded programs, partner enablement materials, and sales playbooks that help partner organizations sell Kooltra with confidence.
What You'll Do  Brand, Content & Demand Generation   Grow our social media presence, with a particular focus on Linked In.
Create website content, including SEO blog posts and landing pages for campaigns.
Use website analytics to drive insights and alignment across the business.
Produce conference materials and lead event planning—conferences, booths, prospect and customer dinners, and entertainment.
Manage press releases, media relations, and public relations.
Strategic Partner Marketing   Develop co-branded marketing programs with strategic partners.
Create partner enablement materials and sales playbooks for partner sales teams.
Produce internal communications that educate partner organizations on Kooltra capabilities.
Coordinate partner launches and measure partner engagement.
Product Marketing & Automation   Develop and implement complex customer journeys and automation workflows.
Produce product collateral, including brochures and research papers.
Own core product pages, value propositions, and messaging on the website.
Create customer success stories, white papers, and case studies.
Build customer presentations with strong messaging, value proposition, and design alignment.
Deliver webinars - product-focused and thought leadership.
Stay current with digital marketing trends to continuously innovate and improve marketing efficiency.
What You Bring   Bachelor's degree in Marketing, Business, Information Technology, or equivalent experience.
Experience in B2B marketing, with an emphasis on the Financial Services sector.
5+ years of experience in marketing, marketing automation, and/or digital marketing.
Expert user of generative AI tools for content creation, research, campaign development, presentation design, video production, website optimization, and marketing automation.
Working knowledge of foreign exchange, cross-border payments, commercial banking, treasury services, and financial markets, with the ability to communicate credibly with banking professionals and payment industry participants.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management skills and the ability to manage multiple campaigns simultaneously.
Strong written and verbal communication abilities, and comfort representing Kooltra in meetings with senior stakeholders at financial institutions and joint venture partners.
Why This Role Matters  Marketing and partner enablement are force multipliers for…