Marketing Account Manager

At Birchwood
, marketing is a strategic driver ofgrowth, retention, and brand leadership.

As Manitoba’s largest automotive retailer
, Birchwoodoperates 24 dealerships, multiple collision centres, and credit solutions
all supported by a centralized, in-house marketing team. This role is designed for someone who wants real ownership
, real budgets
, and real influence
—not just campaign coordination.

If you’re looking to challenge yourself beyond “digital-only execution” and into full-funnel marketing strategy, planning, and performance management
, this role was built for you.

As an Account Manager
, you will act as the primary marketing partner for a portfolio of Birchwood dealerships. You’ll work directly with General Managers, and senior leadership
, helping translate business goals into integrated marketing plans that drive sales, service retention, and brand consistency.

You’ll own the planning, budgeting, execution, and performance analysis of dealership marketing—across digital,traditional, in-store, and experiential channels
—while leveraging the scaleand expertise of Birchwood’s centralized media team.

• Serve as the trusted marketing advisor and first point of contact for assigned dealerships
• Lead annualand monthly marketing planning
  , aligning dealership objectives withgroup strategy
• Recommend the right channel mix, messaging approach, and investment strategy
  —notjust digital tactics

• Manageand track dealer advertising budgets
  , ensuring spend aligns with approved plans and delivers ROI
• Monitor performance across campaigns and channels, using data to optimize,adjust, and re-prioritize
• Develop clear, actionable monthly performance reports tied to business outcomes—not vanity metrics

• Coordinate campaigns across:
• Digital advertising (search, social, display, video)
• Website initiatives and conversion optimization
• Emailand CRM-driven communications
• In-store,on-lot, and local market activations
• Brandand OEM-aligned initiatives
• Work closely with internal creative, digital, and analytics teams to ensure high-quality execution
• Analyze results, identify trends, and proactively bring new ideas and improvements forward
• Translate manufacturer programs, inventory priorities, and local market conditions into compelling campaigns
• Balance multiple dealerships while maintaining exceptional organization and attention to detail

• 1–5+years experience in marketing, account management, or client services
• Proven ability to manage multiple stakeholders, timelines, and budgets
• Experience across marketing strategy, execution, and reporting (not just campaign deployment)
• Strong communication skills— confidently present recommendations and results
• Experience in automotive, retail, or multi-location brands is an asset (but not required)
• Post-secondary education in Marketing, Business, Communications, or related field

• Competitive compensation – in addition to salary, many roles have bonus and commission incentives that reward you for success
• Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance – with flex plan options
• RSP Matching program – Birchwood will match up to $5,000 of your regular earnings after 1 year of employment
• Employee referral bonus program – refer your friends to Birchwood and receive a referral bonus
• Career development opportunities & internal promotions
• Wellness program
• Volunteer program – Dollars for Doing
• Company events – Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four…