Social Media & Content Strategist

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?
Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry
Work in a collaborative and fun environment that values creativity and fresh ideas
Gain strong opportunities for career growth and professional development
Help expand a brand available in Ulta Beauty nationwide and 17,000+ waxing salons
About the Role  We’re looking for a  Social Media & Content Strategist  who lives and breathes content, someone who understands what makes people stop scrolling, engage, and ultimately convert.
Reporting to the Brand Marketing Manager, this person will own Bushbalm’s organic social presence across Instagram and Tik Tok, from shaping content direction to creating, posting, and optimizing content daily.
This is a newly created,  hands‑on, end‑to‑end role . You’ll be responsible for bringing our content pillars to life, executing campaigns and launches, and continuously improving performance through testing and insights.
If you’re equal parts  creative and analytical , and excited to both  think strategically and create content yourself , this role is for you.
The starting salary range for this position is $55,000 – $65,000 CAD.
Responsibilities   Partner with the Brand Marketing Manager to develop and execute Bushbalm’s organic social strategy
Bring content pillars to life through high‑quality, platform‑native content that aligns with brand positioning and business goals
Conceptualize, shoot, edit, and publish high‑performing content across Instagram and Tik Tok (Reels, Tik Tok, Stories, static)
Write captions and content that reflect Bushbalm’s voice: confident, playful, and skincare‑smart
Build and manage content calendars aligned with campaigns, launches, and sales priorities
Own weekly and monthly performance reporting, tracking KPIs such as engagement, reach, saves, shares, and follower growth
Analyze performance and translate insights into clear improvements in content and strategy
Stay on top of trends, identifying and executing relevant opportunities quickly
Manage daily community engagement including comments, DMs, and user‑generated content
Collaborate cross‑functionally with Brand, Influencer, Creative, and Paid teams to ensure alignment
Who You Are   2–4+ years in social media (beauty/DTC preferred)
Proven experience creating high‑performing organic social content
Strong understanding of Tik Tok and Instagram platforms and trends
Creative storyteller with strong instincts for hooks and formats
Analytical and data‑driven mindset
Comfortable being on camera and producing content independently
Highly organized and execution‑focused
Competitive salary and comprehensive benefits package
Flexible work environment (remote/hybrid options where applicable)
Health and wellness benefits, including a lifestyle spending account
Professional development opportunities to support career growth
Free access to our award‑winning products
Inclusive and dynamic company culture with team‑building events
This position requires completion of a project as part of the application. Applications submitted without the completed project will not be considered.
Join us in redefining body care and making an impact in the beauty industry!