Social Media Manager

Anne Mulaire is a Métis-owned, Canadian-made sustainable womenswear brand based in Winnipeg. We create thoughtfully designed clothing rooted in heritage, sustainability and modern design.

We’re looking for a Social Media Manager who can help grow our social presence, strengthen our brand, and bring the Anne Mulaire story to life online. This role is for someone who understands that great social content is about more than posting beautiful images. You know how to turn products, people, founder stories, behind-the-scenes moments and everyday brand activity into content that makes people stop, watch, engage and care.

You’ll be both a creator and a strategist — developing content, managing our channels and using performance insights to continually improve what we put into the world.

• Create engaging, social-first content for Instagram and Facebook
  , including Reels, Stories, carousels and static posts.
• Capture and edit photo and video content in and around our Winnipeg studio, retail environments, events and other brand moments.
• Turn everyday activity — new arrivals, fittings, styling, production, founder moments, customer interactions, events and behind-the-scenes moments — into compelling social content.
• Develop strong hooks, concepts, captions and storytelling angles designed to capture attention and encourage engagement.
• Build a thoughtful content mix across product, styling, education, founder-led storytelling, sustainability, community, heritage and brand-building content.
• Create interactive Stories using polls, questions, countdowns, "This or That," links and other platform features.
• Source and repurpose the strongest photography and footage from our existing content library.
• Edit short-form video and adapt creative for different placements and formats.

• Own the day-to-day management and publishing of content across Anne Mulaire's Instagram and Facebook channels.
• Maintain a consistent content calendar aligned with product launches, campaigns, promotions, retail moments and broader marketing priorities.
• Ensure content is published consistently, accurately and on schedule.
• Write social copy that feels authentic to the Anne Mulaire brand while adapting tone and format to the platform.
• Ensure products, links, tags and other relevant information are properly incorporated into posts.
• Keep our channels feeling current, active and responsive rather than overly planned or static.

• Monitor and respond to comments, messages, tags and mentions in a timely, thoughtful and brand-appropriate way.
• Proactively engage with customers, creators, community partners and relevant accounts.
• Identify opportunities to participate in conversations and cultural or platform moments that make sense for Anne Mulaire.
• Help cultivate an engaged community around the brand rather than focusing on follower growth alone.
• Identify potential UGC, creator content and customer stories that can be amplified through our channels.

• Develop social-first creative that can be used across both organic content and paid advertising.
• Identify high-performing organic content that could be adapted or tested as paid creative.
• Work with the broader marketing team to develop different hooks, openings, edits, messaging and creative variations for testing.
• Apply learnings from paid and organic performance to future content creation.

• Regularly review social performance across content formats and themes.
• Track relevant metrics including reach, engagement, watch time, retention, shares, saves, profile activity, follower growth and traffic.
• Identify patterns in what is — and isn't — resonating with our audience and use…