The Content & Communications Specialist is a creative marketing professional responsible for developing compelling content that strengthens brand awareness, engages target audiences, and supports business growth across Smartrend Manufacturing Group (SMG) and First Light Safety Products (FLSP).
This role strategizes, creates, publishes and reports on content across social media, websites, email campaigns, industry publications, marketing materials, press releases, media relations, product announcements and recruitment marketing. Working closely with Sales, Product, HR and other internal teams, the Content & Communications Specialist translates technical information, product knowledge and business priorities into clear, engaging content for our customers and audiences.
The successful candidate is a strong writer and communicator with experience in social media, content marketing and corporate communications. They bring creativity, attention to detail and the ability to understand our products and markets and turn that knowledge into meaningful, effective content
WHY THIS ROLE, WHY NOW
At Smartrend Manufacturing Group (SMG), we design and manufacture technologies that solve real-world challenges, and we're growing fast.
Over the past five years, that growth has enabled significant investment in our people, our capabilities, and our automotive systems business. These investments include a new state-of-the-art manufacturing facility, which we will move into in May 2027
We're building more here – more capability, more technology, and more opportunity. And we're looking for people who want to work in a collaborative and fun environment to fuel our next wave of safety innovation.
WHAT YOU'LL DO
- Cross-Functional Collaboration:
Partner closely with marketing, sales, product, HR and leadership teams to extract effective, accurate content and newsworthy stories from within and outside the organization. - Content Planning & Scheduling:
Plan and schedule high-quality content aligned with messaging guidelines and lead generation goals while maintaining consistency - Multi-Channel Writing & Editing:
Write, edit, and proofread targeted marketing content across all channels, supporting marketing and corporate objectives for SMG and First Light Safety Products - Brand Consistency:
Work closely with the marketing team, including graphic designers to develop all assets to ensure rigorous consistency, accuracy, and alignment - A Diverse Role at a Growing Organization:
Contribute proactively to additional marketing projects, agile initiatives, and special assignments as needed
WHAT YOU BRING
- Degree in Marketing, Communications, Media, Business Administration, or equivalent experience
- 4+ years of experience in related fields
- Strong copywriting skills with a focus on engaging, story-driven content
- Highly organized, detail-oriented, and analytical
- Clear, professional communicator with strong interpersonal skills
- Self-motivated and results-driven, with a strong work ethic, creativity, and ability to manage multiple priorities
- Demonstrated ability to transform data and information into clear and persuasive content
- Experienced in developing content strategies with tailored messaging for segmented audiences
- Knowledge of photography and video production considered an asset
- Ability to travel within Canada and the United States
PAY, BENEFITS AND TIME
- Competitive salary aligned with market rates, reviewed as you grow.
- A $500 Health Spending Account each year to support what you and your family need.
- An enhanced health benefits plan, with vision and dental coverage and generous annual maximums for paramedical services.
- A company retirement contribution match of 3% between a DPSP and RRSP account.
- Generous vacation time to recharge, reset, and make room for the things that matter.
- Flex time when you need a little extra room for appointments, school pickups, or when life throws you a curveball.
- Company-sponsored training and/or certifications to support your professional development.
- Access to confidential 24/7 Employee Assistance Program (EAP) support when life gets challenging.
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