Senior Marketing Manager

Senior Marketing Manager

Location:

Remote, Canada

Niricson is transforming how critical infrastructure is inspected, understood, and managed. We combine robotics, advanced sensing, artificial intelligence, and our condition intelligence platform, AUTOSPEX, to help infrastructure owners better understand the condition of assets such as dams, bridges, and airfields. We are a global, remote-first team united by a simple mission:
Making Infrastructure Safer.

The Senior Marketing Manager will build and lead the marketing engine at Niricson, and will be accountable for how the company is positioned and shows up in the market as it enters its next stage of growth.

This is not a role to simply manage social media, update our website, or coordinate marketing requests. There is an incredible amount happening across the company: new technology, global infrastructure deployments, product development, customer success stories, industry conferences, partnerships, research, and international expansion. This role will understand what is happening across Niricson, identify the stories and opportunities that matter, and turn them into a consistent market presence.

The Senior Marketing Manager will be a hands-on player-coach: setting strategy and doing some of the work directly, leading our Event & Content Manager, and, over time, deciding which roles we hire next and building the team to deliver.

THE MANDATE
Make our Sales team better at selling, our Product team better at communicating what we build, and the infrastructure industry more aware of what Niricson is accomplishing.

Key Responsibilities
The Senior Marketing Manager is accountable for results in the areas below. Some of the work will be done directly, some led through the Event & Content Manager, and some through external partners.

Marketing Strategy and Brand

Develop and execute Niricson's global marketing strategy.

Strengthen our positioning and maintain a high bar for how the company shows up.

Ensure consistent messaging across the website, decks, conferences, videos, case studies, and external communications.

Product Marketing

Work closely with Product to translate sophisticated technology into clear customer value.

Own product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning.

Lead the communication of new AUTOSPEX capabilities.

Sales Enablement

Give our Sales team the materials they need to win.

Own customer presentations, pitch decks, brochures, one-pagers, videos, vertical-specific collateral, and strategic account materials.

Involve Sales in shaping these materials, so that Sales does not have to create them.

Customer Storytelling

Lead our customer storytelling program, setting priorities and quality standards.

Work with our content team and external creators to produce case studies, customer endorsements, videos, interviews, technical articles, and other content that demonstrates real-world impact.

Recognize a great story while the work is happening, not months later.

Thought Leadership and PR

Build a consistent content engine around infrastructure, AI, robotics, condition assessment, and asset management.

Proactively identify opportunities for press coverage, contributed articles, executive interviews, awards, partnerships, and industry exposure.

Conferences and Field Marketing

Partner with the Event & Content Manager, who leads event planning and execution.

Build our conference strategy with Sales and determine where Niricson should attend, exhibit, speak, sponsor, publish, or involve customers.

Help decide where a booth creates value, and where it does not, and ensure every priority event has a clear commercial objective.

Digital Presence

Own the evolution of , Linked In, newsletters, SEO, video, and other digital channels.

Ensure these channels consistently communicate who we are, what we are building, and why it matters.

Flagship Deployment Marketing

Plan ahead for important deployments and customer successes.

Capture the visuals, customer perspectives, technical impact, and story while the work is happening, then turn that material into high-quality sales and marketing assets.

Customer and Partner Marketing

Support customer expansion through product updates, customer communications, executive round tables, joint case studies, and user events.

Create content that helps existing customers understand the broader Niricson and AUTOSPEX vision.

Marketing Operations

Build repeatable processes, calendars, metrics, templates, and standards that allow marketing to…