B2B Product Marketing Specialist
Job in
Winnipeg, Manitoba, A3C, Canada
Listed on 2026-10-22
Listing for:
Payworks Inc.
Full Time
position Listed on 2026-10-22
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Product Marketing, Marketing Strategy, Market Research
Job Description & How to Apply Below
Turn technical product details into compelling B2B messaging as a Marketing Specialist (Product) with Payworks. Hybrid or office work options are available.
Reporting to the Senior Manager, Go-to-Market & Enablement, you will communicate workforce management solutions to Canadian markets. This writing-first role requires product marketing, editing, and strategic communication skills. You will adapt messaging for buyers, clients, sales teams, and multiple channels.
Key Responsibilities:- Translate product specifications and updates into buyer-centric messaging
- Draft launches, feature announcements, narratives, and release notes
- Create articles, guides, education content, and webinar copy
- Maintain positioning, personas, value propositions, and messaging frameworks
- Support webinars, sales collateral, and current product positioning
- Marketing, Communications, or related post-secondary education
- Two to four years of relevant marketing communications experience
- Excellent writing and editing skills for technical product information
- Ability to adapt messaging across audiences, formats, and channels
- Comfort using AI tools such as Claude
Apply product marketing, strategic communication, and writing expertise to help Payworks explain workforce management solutions clearly.
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