Accessories Sales Advisor

Accessories Sales Advisor

Reporting Relationship:
This position reports directly to the Parts Manager

The Automotive Accessories Sales Advisor is responsible for driving accessory sales, managing product displays and point-of-sale materials, supporting departmental profitability, and delivering an excellent customer experience. This role works closely with Sales, Finance, Parts, and Service teams to identify customer needs, recommend suitable accessories and upfit solutions, and help maximize revenue opportunities across the dealership.

• Manage the sale, promotion, and display of automotive accessories and point-of-sale materials.
• Consistently meet or exceed departmental sales budgets, performance targets, and growth objectives.
• Drive department growth through strategic merchandising, customer engagement, and proactive sales follow-up.
• Maintain profitability through effective inventory awareness, pricing strategies, and product knowledge.
• Partner with Finance and Sales departments to align goals, support accessory penetration, and maximize revenue.
• Collaborate with Parts and Service departments to identify cross-selling opportunities and improve customer satisfaction.
• Engage daily with new and existing customers to understand their needs, build relationships, and deliver tailored recommendations.
• Participate in weekly Sales and Finance meetings to review performance, share insights, and plan sales strategies.
• Work closely with clients to guide truck upfit decisions and help customers achieve their desired vehicle vision.

• Strong sales, customer service, and relationship-building skills.
• Knowledge of automotive accessories, truck upfits, merchandising, and dealership operations.
• Ability to collaborate effectively with Sales, Finance, Parts, and Service departments.
• Strong communication skills with the ability to understand customer needs and recommend practical solutions.
• Results-driven approach with a focus on meeting targets, growing revenue, and maintaining profitability.

• Competitive compensation – in addition to salary, many roles have bonus and commission incentives that reward you for success
• Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance – with flex plan options
• RSP Matching program – Birchwood will match up to $5,000 of your regular earnings after 1 year of employment
• Employee referral bonus program – refer your friends to Birchwood and receive a referral bonus
• Career development opportunities & internal promotions
• Learning & development opportunities
• Wellness program
• Corporate discounts & group savings plan
• Volunteer program – Dollars for Doing
• Company events – Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods.

At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.

Birchwood is committed to creating a diverse workplace and is proud to be an equal-oportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to:

Birchwood Ford Department Parts

Employment Type

Full Time