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Strategic Business Development Manager, Consumer Health & Wellness

Job in Winston-Salem, Forsyth County, North Carolina, 27104, USA
Listing for: TekniPlex
Full Time position
Listed on 2026-01-12
Job specializations:
  • Business
    Business Development, Business Systems/ Tech Analyst
Salary/Wage Range or Industry Benchmark: 140000 - 160000 USD Yearly USD 140000.00 160000.00 YEAR
Job Description & How to Apply Below

Strategic Business Development Manager, Consumer Health & Wellness

Join to apply for the Strategic Business Development Manager, Consumer Health & Wellness role at Tekni Plex

Strategic Business Development Manager, Consumer Health & Wellness is a cross-divisional growth leader responsible for shaping and advancing Tekni Plex’s presence in the rapidly expanding Consumer Health & Wellness marketplace. This role will report through the Integrated Performance Solutions (IPS) organization with a strong dotted line to the Barrier Protection Systems (BPS) segment for Healthcare.

This position requires a collaborative and visionary mindset balanced by disciplined execution. The key responsibilities include identifying emerging market opportunities, developing strategic partnerships, and aligning commercial and technical capabilities across Tekni Plex.

Key Responsibilities
  • Conduct market assessments to define the size, segmentation, and growth potential of the Consumer Health & Wellness category.
  • Identify unmet needs, technology gaps, and adjacencies where Tekni Plex can create differentiated value.
  • Develop and recommend long‑term strategies, business cases, and roadmaps for Tekni Plex’s participation in at‑home healthcare, diagnostics, and consumer wellness markets.
  • Translate insights into actionable initiatives that may include new product platforms, material development, packaging formats, or strategic collaborations.
  • Monitor and interpret trends in consumer behavior, healthcare delivery models, and regulations shaping the Consumer Health & Wellness landscape.
  • Serve as the strategic connector between IPS and Healthcare, ensuring shared visibility into opportunities and aligned pursuit strategies.
  • Coordinate cross‑functional teams (Sales, Product Management, Marketing, R&D/Innovation, Operations, Regulatory, Finance) to evaluate and activate new business opportunities.
  • Facilitate joint planning sessions to align priorities, resources, and investment decisions across segments.
  • Identify and cultivate strategic partnerships with key customers, start‑ups, and industry collaborators.
  • Represent Tekni Plex at industry conferences, associations, and innovation forums.
  • Assist in the development of robust business cases to support investment decisions, new product development, or market entry initiatives.
  • Partner with Finance and Business Development to model revenue potential, ROI, and risk mitigation for emerging opportunities.
  • Act as a strategic advisor to both IPS and BPS leadership on the Consumer Health & Wellness market dynamics and strategic choices.
  • Drive alignment across internal stakeholders by communicating a clear vision, rationale, and business impact for initiatives pursued.
  • Champion a culture of innovation and customer‑centric growth within the organization.
Qualifications
  • Education:

    Bachelor’s degree in Engineering, Science, Marketing, or Business (MBA or advanced degree preferred).
  • Experience:

    10+ years of strategic business development, market development, or innovation within healthcare, pharma, medical devices, packaging, diagnostics, or materials science.
  • Proven record of developing and executing new market entry strategies and building cross‑functional business platforms.
  • Deep understanding of Consumer Health & Wellness, remote diagnostics, home‑based medical devices, or consumer wellness categories.
  • Strategic thinker with strong analytical and financial acumen.
  • Exceptional collaboration and influence skills across complex matrix organizations.
  • Strong communication and storytelling skills for presenting business cases and strategies to senior leadership.
  • Proficiency in CRM and market analysis tools (Salesforce, Power BI, etc.).
  • Ability to balance long‑term strategic vision with near‑term execution milestones.
  • Travel up to 50% for customer, conference, and cross‑site engagement.
  • Must live close to a major airport.
Work Environment
  • Remote role with regular collaboration across global teams and business units.
  • Travel required for customer engagements, industry events, and strategic planning sessions.
  • Exposure to both Healthcare and Consumer Products environments requiring versatility and adaptability.
Benefits
  • Medical, Dental, and Vision
  • Life and Disability
  • 401(k) and Match
  • Wellness Program including EAP
  • Pay for Performance philosophy

Salary: $140,000 to $160,000 DOE + Bonus

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