Director Strategic Accounts - RYDE

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

RYDE is a cutting-edge wellness and stimulation shot, designed for those who live fast, push limits, and demand more from their functional beverage solutions. As a rapidly growing startup, RYDE has successfully launched on Amazon, secured key retail partnerships in the retail space, and is looking to expand its footprint nationally.

The Director Strategic Accounts – RYDE will have full responsibility for driving the brand’s national expansion across the U.S. This individual will be responsible for end-to-end account management for the category, including identifying, securing, and growing our portfolio of beverage retailers, distributors, and food service accounts. In partnership with Marketing, this position holder will shape go-to-market strategies, amplify our market reach across multiple accounts, and drive sustainable revenue growth.

• Cultivate and manage high-impact critical account relationships, ensuring high levels of customer satisfaction and achievement of ambitious growth targets through strategic planning
• Manage customer P&L from above and below the line, ensuring margin delivery is congruent with Ryde:
  Financial Targets
• Lead the development of channel strategies focused on delivering Trade Financials through increased volume and market share
• Co-create joint business plans with top-tier partners and internal stakeholders to unlock volume, drive sales, visibility, and profitability
• Leverage data-driven insights to guide account performance, and deliver tailored education and coaching focused on growth, upselling, and cross-selling to customers
• Lead cross-functional efforts with Trade Marketing and field execution teams to ensure flawless retail activation and alignment with account strategies
• Prospect, pitch, and secure new accounts within the beverage category across grocery, convenience, on-premises, and emerging channels
• Negotiate favorable distribution agreements, pricing, and promotional strategies that drive sustainable growth
• Build and maintain a robust pipeline of high-value opportunities, consistently exceeding acquisition and revenue targets.
• Partner with sales leadership to refine national go-to-market strategies and channel prioritisation
• Provide market insights and competitive intelligence to inform brand, pricing, and promotional decisions
• Lead cross-functional collaboration across Marketing, Operations, and Supply Chain to ensure seamless execution and customer satisfaction

• 5+ years of sales leadership or end-to-end account management experience in the beverage or consumer packaged goods (CPG) industry
• Proven track record of managing key accounts and driving revenue growth
• Strong new business development experience with established industry networks
• Excellent negotiation, presentation, and relationship-building skills
• Strong analytical acumen with ability to interpret data and translate into actionable insights
• Self-starter with entrepreneurial mindset, able to thrive in a fast-paced, growth-oriented environment
• Bachelor’s degree in Business, Marketing, or related field (MBA a plus)

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at REYNOLDS AMERICAN.

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre-…