Social Media & Digital Banking App Channel Marketing Manager

Social Media & Digital Banking App Channel Marketing Manager

Location:

Charlotte, NC or Winston-Salem, NC (Hybrid work flexibility available)

Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the well-being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.

Allegacy lives by our core values:
Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose.

Allegacy is seeking a creative and digitally savvy Manager to lead content strategy and execution across social media and the digital banking app. This role is responsible for driving engagement, education, and adoption through timely, relevant, and brand-aligned messaging. The ideal candidate will be a strategic storyteller with a passion for digital platforms and member experience.

Content Strategy & Execution

• Develop and manage content calendars for social media and the digital banking app.
• Create and curate content that supports campaigns, product launches, and member education.
• Ensure messaging is consistent, compliant, and aligned with brand voice.

Engagement & Optimization

• Monitor platform performance and member engagement metrics.
• Conduct testing and refine content strategies based on analytics and feedback.
• Stay current on platform trends and best practices to enhance reach and relevance.

Cross-Functional Collaboration

• Partner with creative, compliance, and digital teams to ensure seamless execution.
• Coordinate with product and member experience teams to align messaging with priorities.
• Support strategic planning and calendar development for digital channels. Requirements

  Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
  • 4+ years of experience managing social media and/or app-based marketing channels.
  • Strong understanding of platform algorithms, engagement strategies, and content creation.
  • Experience with social media management tools and analytics platforms.
  • Excellent writing, editing, and project management skills.

  Preferred:

  • Experience in financial services or regulated industries.
  • Familiarity with Canva, Adobe Express, or light video editing tools.
  • Knowledge of mobile app marketing and push notification strategies.

  Seniority level:
  Mid-Senior level.
  
  Employment type:
  
  Full-time. Job function:
  Marketing and Sales.