Senior Manager of Product Management

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As a Product Management Senior Manager, you will be responsible for leading and overseeing the product management function within the company. You will drive the strategy, development, and successful launch of innovative products that meet customer needs and align with the company's business objectives. This role requires a strong combination of leadership, strategic thinking, and deep product management expertise. The ideal candidate will have a proven track record of successfully managing and growing a product portfolio, as well as the ability to collaborate effectively with cross‑functional teams.

• Responsible for product line planning and assortment strategies for their respective Growth Team
• Lead the analysis to support Growth Team strategic decision-making and go‑to‑market planning (e.g., pricing, sales strategy, consumer needs) and present findings with recommended plans.
• Leads research activities, support advertising campaigns, and major initiatives related to Hanes Men’s assortment
• Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape.

• Review/Complete master style set-up
• Provide briefs and frameworks which give clear product direction and information to development and design partners.
• Collaborate with Commercial Operations & Design C2C calendar and ensure adherence, track progress against key calendar milestones

• Contribute to sampling, buyer ads, and seeding decisions
• Work as the lead with Sales on sell‑in, prepare collateral for key customer accounts
• Responsible for sales/customer presentations, both internally and externally to key retailers/partners.

• Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
• Collaborates cross‑functionally with multiple teams to ensure plans are executed with specific attention to the seasonal launch of product updates and new program concepts
• Key focus on product portfolio management, including new product concepts
• Inventory management, including SKU rationalization and style discontinuations

• Analyze consumer needs, preferences, and shopping behaviors to help drive development decisions.
• Contributes to P&L development & management, including quarterly planning, OPC, LRP sales & growth margins across all product lines. Shares accountability for P&L results
• Drives analysis of wholesale pricing strategies and cost analysis
• Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
• Contributes to managing MAP
• Partners with sales, finance, supply chain to meet sales and profit goals for the business
• Manages analysis of E&O and style/sku count to maximize inventory and ROI

Bachelor’s degree in fashion and textile management, business administration, production management; or a related field. 7+ years relevant work experience in a related field.

3+ years of experience in a supervisory role. Master’s degree preferred.

• 7+ years of merchandise planning, marketing, or retail management/ direct to consumer experience
• Proven experience in product management or related roles, with a track record of successfully managing and growing a product portfolio.
• Proven experience launching and managing products throughout their lifecycle, from ideation to commercialization.
• Proven record of successful business growth. Highly consumer‑centric, identifies trend, and optimizes assortment based on consumer inputs from multiple consumer touchpoints
• Deep experience and passionate focus on merchandise as a consumer advocate.
• Strong product and operational knowledge with proven experience in driving collaboration and partnering cross‑functionally to drive the business.
• Experience analyzing business opportunities. Specifically, experience understanding and applying learnings to drive consistent results.
• Proven experience building…