Associate Director, Digital Marketing, School of Business

Associate Director, Digital Marketing, School of Business

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Online Audio and Video Media

The Wake Forest University School of Business is seeking a qualified Associate Director, Digital Marketing. The role involves executing and optimizing digital marketing efforts across our graduate programs, partnering closely with the Sr. Associate Director of Enrollment Management Marketing and our external agency. The incumbent will oversee planning, implementation, and performance tracking of campaigns across paid search, paid social, display, retargeting, and other digital platforms.

• Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs.
• Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations.
• Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions.
• Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals.
• Recommend ad creative and messaging tailored to specific program audiences.
• Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences.
• Manage channel mix and budget allocation to maximize reach and conversion across platforms.
• Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program.
• In partnership with the School’s Associate Director of Marketing & Communications – Social Media, manage the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice.

• Perform other related duties as assigned.

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of 3–5 years of experience managing digital marketing campaigns.
• Demonstrated experience in paid media strategy, campaign execution, and performance reporting.
• Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, Linked In Campaign Manager).
• Exceptional communication skills with the ability to translate data into actionable insights.
• Highly organized, detail‑oriented, and able to manage multiple campaigns at once.

Responsible for own work only.

Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Climate controlled, office setting.

Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. For more information, visit (Use the "Apply for this Job" box below)..

Wake Forest University is located in Winston‑Salem, North Carolina. For more information, visit

Wake Forest University continues to rank as a top school for undergraduate business education and offers graduate programs including MS accounting, MS Business Analytics, MS Management, and MBA (on‑ground, hybrid, and online). For more information, visit .

The University is an equal‑opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity, genetic information, disability, or military or veteran status.

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR or (336) 758‑4700.