Senior Digital Media Manager

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Digital Media Manager in Winston Salem, NC

The Senior Manager, Media is responsible to drive strategic media planning excellence across our brands and internal stakeholders. The role is responsible for working closely with our media agency of record and oversee media planning outputs and owning key planning deliverables. This role is highly collaborative, partnering day-to-day with teams across other key internal marketing functions to ensure planning outputs are aligned, strategic, and impactful.

The Senior Manager of Media develops plans for brand equity and growth initiatives to enhances consumer reach to drive awareness and consideration. This role plays a critical part ensuring our brands impact the consumer through our media channels. This candidate will need a comprehensive understanding of online and offline media channels, media execution platforms, regulatory compliance, and agency management.

• Lead the development of high-impact media plans and RFP responses that help drive measurable brand outcomes for the business
• Communicate the strategic direction to media agency partners, ensuring all recommendations align to brand goals, brand safety, and cross-channel media opportunities
• Oversee the clarity of media planning deliverables to our internal stakeholders
• Serve as a point of contact for our brands to our agency, proactively navigating challenges, providing solutions, and maintaining strong partnerships
• Cross-functional aligning internal stakeholders across Insights & Foresights, Performance, and Digital Partnerships to keep planning efforts on track
• Manage our brand partners and media agency to deliver consistent timelines
• Work closely with our event activations team to execute 360-degree fully integrated activation plans
• Partner with legal, regulatory, and finance for compliance standards and business goals.
• Support the delivering of creative assets with brands, creative agencies and our media agency for execution, adhering to all brand safety requirements
• Leverage consumer insights and market trends to inform media planning and optimize performance.
• Monitor and report on KPIs to evaluate effectiveness of our brand’s media planning

• You have deep understanding in digital and integrated media planning and understand how to connect upper- funnel strategies to brand goals
• You have knowledge across all offline and online media channels and their part in the consumer journey
• You’re confident owning media planning responses and strategic recommendations and can manage large projects/processes with limited oversight from manager
• You thrive in a collaborative, in-office environment and work well across other Marketing teams
• You’re a trusted internal partner who communicates clearly and can navigate a fast-paced environment
• You stay organized while managing shifting priorities, brand workload, and tight timelines
• You work with internal strategist coaching them on how media planning plays a role with other D2C touchpoints and can delegate work to the media agency with clear direction
• You can problem solve and navigate a fast-paced environment
• College Degree preferred and a 5+ years of experience with online advertising or digital media
• Experience with a variety of media platforms (programmatic, direct partnerships, vendors)
• Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC)
• Very strong skills in working with Excel and Power Point

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

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