Senior Digital Media Manager

Senior Digital Media Manager

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

We are looking for a Senior Digital Media Manager in Winston Salem, NC. The role drives strategic media planning excellence across our brands and internal stakeholders. The Senior Manager, Media works closely with our media agency of record and oversees media planning outputs and key deliverables.

• Lead the development of high-impact media plans and RFP responses that drive measurable brand outcomes.
• Communicate the strategic direction to media agency partners and ensure alignment to brand goals and brand safety.
• Oversee the clarity and quality of media planning deliverables to internal stakeholders.
• Serve as the primary point of contact for our brands and agency, proactively navigating challenges and maintaining strong partnerships.
• Coordinate with Insights & Foresights, Performance, and Digital Partnerships to keep planning efforts on track.
• Manage brand partners and media agency to deliver consistent timelines.
• Collaborate with event activation teams to execute 360° fully integrated activation plans.
• Partner with legal, regulatory, and finance to ensure compliance and business objectives.
• Support delivery of creative assets with brands, creative agencies, and the media agency, ensuring brand safety requirements are met.
• Leverage consumer insights and market trends to inform media planning and optimize performance.
• Monitor and report on KPIs to evaluate effectiveness of brand media planning.

• Deep understanding of digital and integrated media planning and ability to connect upper‑funnel strategies to brand goals.
• Knowledge across all online and offline media channels and their role in the consumer journey.
• Confidence in owning media planning responses and strategic recommendations; can manage large projects with limited oversight.
• Thrives in a collaborative, in‑office environment and works well across other marketing teams.
• Trusted internal partner who communicates clearly and navigates fast‑paced environments.
• Highly organized with ability to manage shifting priorities and tight timelines.
• Experience coaching internal strategists on media planning’s role within D2C touchpoints and delegating work to agencies with clear direction.
• Problem‑solving skills and ability to navigate fast‑paced settings.
• College degree preferred; 5+ years of experience with online advertising or digital media.
• Experience with a variety of media platforms (programmatic, direct partnerships, vendors).
• Strong analytical skills in online ad campaign metrics, industry trends, technologies, and pricing models (CPM, CPC).
• Proficiency in Excel and PowerPoint.

• Competitive salary commensurate with experience.
• 401(k) plan with company match and additional contributions.
• Comprehensive health, dental, vision, and prescription drug benefits.
• Health Savings Account (HSA) start‑up contribution for high‑deductible plans.
• Flexible spending accounts for Health Care and Dependent Care.
• Paid and unpaid leave options, including sick, vacation, holidays, parental, short‑term and long‑term disability, jury duty, military, and community outreach leave.
• Employee assistance program offering free counseling sessions.
• Tuition reimbursement and student loan support.
• Volunteer service opportunities and charitable granting matching.
• On‑site health centers and 24/7 fitness facilities at certain locations.
• Mobile phone allowance for eligible employees.
• Company vehicle for eligible employees.

Reynolds American Inc. and its affiliated companies are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Reasonable accommodations for applicants requiring accommodations are available. Please contact  for accommodations.