Senior Manager - Marketing & ROI

Senior Manager – Marketing Performance & ROI

Location:

Winston‑Salem, NC. The Senior Manager, Marketing Performance & ROI is a strategic specialist role focused on measuring, interpreting and optimizing marketing effectiveness across all consumer touchpoints. The position focuses on data analysis, budgeting, forecasting, experimentation and reporting. No people management.

• Measure marketing effectiveness across media, trade, shopper, sponsor ships and owned channels.
• Conduct business impact modelling using Marketing Mix Models (MMM) and Multi‑Touch Attribution (MTA).
• Performance reporting – deliver dashboards and readouts linking marketing KPIs to revenue, profit and brand health.
• Budget optimisation – guide resource allocation based on marginal ROI and payback analysis.
• Experimentation & test design – lead A/B tests and lift studies to validate campaign impact.
• Forecasting and benchmarking – predict ROI for future campaigns and benchmark against industry standards.
• Continuous improvement – standardise measurement practices and implement governance for impact tracking.

• Bachelor’s degree required; an advanced degree preferred.
• 5+ years in marketing analytics, financial analysis or commercial strategy (CPG experience preferred).
• Strong understanding of marketing mix modelling, ROI frameworks and brand lift measurement.
• Ability to synthesize complex data into concise narratives for executive decision‑making.
• Excellent stakeholder management and communication skills.
• Knowledge of both digital and offline marketing channels.

• Competitive base salary (exact amount confidential).
• 401(k) plan – opportunity to save on pre‑ and post‑tax basis up to 50 % of eligible compensation; 100 % match to 6 % and additional 3 % regardless of participation.
• Comprehensive health, dental, vision and prescription benefits.
• Health Savings Account contribution for HMO electors.
• Flexible spending accounts for health care and dependent care.
• Employee assistance program – 8 free counselling sessions per year.
• Carried life and accidental death insurance.
• Voluntary group insurances: life, AD&D, critical illness, accident coverage, disability buy‑up and auto & home.
• Tuition reimbursement and student loan support.
• Dependent scholarship programmes.
• Financial counselling service.
• On‑site health centres and 24/7 fitness centres at selected locations.
• Charitable giving matching programmes.
• Health‑care concierge service.
• Volunteer service opportunities.
• Extensive training opportunities.
• Company vehicle and mobile phone allowance for eligible employees.
• Paid leave – sick and personal, vacation, holiday, parental, funeral, disability, jury duty, military, education and community outreach. Specific amounts vary by level.

Reynolds American Inc. and its affiliated companies are equal‑opportunity employers. All qualified applicants will receive consideration for employment without regard to age, race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other status protected by law. Applicants requiring reasonable accommodation should contact