Manager, eCommerce Merchandising

Overview

As the Manager, eCommerce Merchandising and Experience, you will be responsible for setting the vision, roadmap, and standards for digital merchandising and the onsite shopping experience that drive incremental guest engagement, basket size, conversion, and ultimately online orders across the portfolio of Alex Lee Retail omnichannel and marketplace experiences. You and your team will create intuitive, engaging, and differentiated shopping experiences that ensure guests find exactly what they need while driving discovery of new and compelling products that build guests’ consideration sets and order size.

Working closely with our CX team, retail marketing and merchandising teams, enterprise IT engineers, and third-party providers, you will lead the onsite search, browse/navigation, and taxonomy strategy and identify digital roadmap requirements focused on improving product discovery, digital shelf, and related functionality to keep Lowes Foods’ online path to purchase experience ahead of the market.

Leveraging a combination of analytics and industry best practices, you will analyze and audit our content and onsite merchandising practices and work on a daily basis with category managers and resources within our CPG partner community to drive improvement and innovation.

You’ll also have a unique opportunity to play a key role as our banners – Lowes Foods, KJs Market, and IGA stores – disrupt the grocery industry, developing new solutions that help us bring unique and differentiated product assortments to life online, such as AI and Agentic product inspiration and discovery, configurable and customizable products, “build your own” style products, product decision tools, and more.

Responsibilities

• Owns the guest path to purchase and digital merchandising experience with a focus on digital shelf/product content and imagery, site search/navigation strategy and execution, digital promotions and offer management, interactive circulars, and commerce-specific content (interactive recipes, meal planning content, etc.).
• Leads onsite search, navigation, and taxonomy strategy and execution, leveraging analytical data to continually improve the shopping experience (catalog/collections, boost & bury, search terms, keyword redirects, category structure, etc.), simplify product discovery, and drive engagement and conversion.
• Manages the resources responsible for, and the standards that guide, new item authoring workflows, including product content accuracy, imagery, and naming conventions, to assure the digital shelf and promotional merchandising are aligned with in-store offerings, continuing to seek improvements to simplify/automate the process.
• Oversees team execution and quality assurance of digital coupons, targeted promotions, and complex promotional offers, ensuring accurate setup, validation, and timely delivery in partnership with marketing and merchandising.
• Serves as eCommerce SME for retail Category Management regarding best practices and data procedures for online merchandising; leads ongoing category, taxonomy, and department structure optimization in partnership with merchandising and technology teams.
• Drives alignment of online product assortment, digital shelf standards, merchandising priorities, and key enterprise storylines across first-party (owned) and third-party (Instacart, etc.) experiences, coordinating with channel owners to ensure consistent product discovery and merchandising execution.
• The Manager and their team will monitor online traffic, engagement, conversion, and merchandising performance and make recommendations to influence future initiatives. Aligns online analysis with cross-functional teams to showcase a total performance summary.
• Provides a key voice into the CX…