Director Strategic Accounts - RYDE

Director Strategic Accounts - RYDE at Reynolds American Inc.

Reynolds American is evolving into a global multi‑category business driven by its purpose to create A Better Tomorrow™ by Building a Smokeless World. The company seeks a strategic leader to full‑time direct the national expansion of its wellness product, RYDE, across U.S. beverage retailers, distributors and food‑service accounts.

• Cultivate and manage high‑impact critical account relationships, ensuring customer satisfaction and ambitious growth targets through strategic planning.
• Manage customer P&L, aligning margin delivery with RYDE financial targets.
• Lead the development of channel strategies aimed at increasing trade financials via volume and market share growth.
• Co‑create joint business plans with top‑tier partners and internal stakeholders to unlock volume, sales visibility and profitability.
• Leverage data‑driven insights to guide account performance, offering tailored education and coaching focused on growth, upselling and cross‑selling.
• Lead cross‑functional efforts with Trade Marketing and field execution teams to ensure flawless retail activation and alignment with account strategies.
• Prospect, pitch, and secure new accounts across grocery, convenience, on‑premises and emerging channels.
• Negotiate favorable distribution agreements, pricing and promotional strategies that drive sustainable growth.
• Build and maintain a robust pipeline of high‑value opportunities, consistently exceeding acquisition and revenue targets.
• Partner with sales leadership to refine national go‑to‑market strategies and channel prioritisation.
• Provide market insights and competitive intelligence to inform brand, pricing and promotional decisions.
• Lead cross‑functional collaboration across Marketing, Operations and Supply Chain to ensure seamless execution and customer satisfaction.

• 5+ years of sales leadership or end‑to‑end account management experience in the beverage or consumer packaged goods (CPG) industry.
• Proven track record of managing key accounts and driving revenue growth.
• Strong new business development experience with established industry networks.
• Excellent negotiation, presentation and relationship‑building skills.
• Strong analytical acumen with the ability to interpret data and translate into actionable insights.
• Self‑starter with an entrepreneurial mindset, able to thrive in a fast‑paced, growth‑oriented environment.
• Bachelor’s degree in Business, Marketing or a related field (MBA a plus).

Salary: $–$

Location:

High Point, NC
Benefits include 401(k) matching, comprehensive health, dental, vision and prescription benefits, flexible spending accounts, employee assistance program, life and AD&D insurance, tuition reimbursement, dependent scholarships, volunteer opportunities, paid leave (sick, vacation, holidays, parental, etc.), and extensive training and career development programs.

Reynolds American Inc. and its affiliated companies are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other status protected by law. Applicants requiring reasonable accommodation should contact