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Lead Web Content Author; AEM

Job in Winston-Salem, Forsyth County, North Carolina, 27104, USA
Listing for: The British American Tobacco Group
Full Time position
Listed on 2026-10-30
Job specializations:
  • Software Development
    Web Developer
Salary/Wage Range or Industry Benchmark: 95000 - 135000 USD Yearly USD 95000.00 135000.00 YEAR
Job Description & How to Apply Below
Position: Lead Web Content Author (AEM)

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for Lead Web Content Author (AEM) in Winston-Salem, NC

Consumer Experience is seeking a highly skilled and driven Adobe Experience Manager (AEM) professional to join the Adobe AEM and Analytics team. This role serves as an AEM Author focused on building and optimizing the consumer facing components of Reynolds brand websites. The ideal candidate brings strong website expertise with a deep understanding of visual implementation, accessibility best practices, and user centered design within the AEM ecosystem.

Your

key responsibilities will include:
  • Implement, and maintain website experiences across multiple Reynolds brand sites using Adobe Experience Manager.
  • Translate complex UI/UX designs into responsive, high performing front end interfaces with high accuracy.
  • Ensure all digital experiences meet accessibility standards and deliver seamless, intuitive user experiences.
  • Bridge design and development teams by effectively converting visual concepts into scalable technical solutions.
  • Contributes to a diverse and inclusive high performing team with a relentless focus on talent development.
  • Ensures compliance with governmental, company, and departmental policies and procedures.
What are we looking for?
  • 4-8+ years of front-end/web development experience, including 2-5+ years working with Adobe Experience Manager (AEM) and related platforms
  • Strong proficiency in HTML, CSS, and responsive web design best practices.
  • Hands-on experience with AEM components, templates, Experience Fragments, Asset Library, and Moderation Tool.
  • Knowledge of AEM back-end fundamentals, web accessibility standards, and performance optimization tools such as Lighthouse.
  • Bachelor's degree on a related field.
  • Experience working in Agile environments and supporting projects with internal and external stakeholders.
  • Strong communication, collaboration, stakeholder management, and influencing skills, with the ability to navigate ambiguity and solve complex problems.
  • Solid technical acumen with a data-driven mindset, thriving in fast-paced environments while fostering accountability, inclusivity, and teamwork.
BENEFICIAL
  • Adobe certifications in AEM are a plus.
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
  • Health Savings Account start-up contribution for employees who elect the high deductible health plan
  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses…
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