Marketing Coordinator

We’re seeking someone full-time to fill a Marketing Coordinator role working from our office in downtown Winter Park, FL.

• Assist in developing and executing a social media strategy; create copy, pull images and schedule social media posts
• Format blog posts (pull and format images, set up internal linking and SEO)
• Assist with website updates including design and updating/maintaining SEO
• Create content, design and schedule marketing email campaigns for:
  • Clients who’ve traveled with us
  • Clients who have booked a trip but not traveled yet
  • Leads who contacted us but never booked
  • Travel agents
• Product development; create sample itineraries and specials and maintain by updating pricing for the upcoming season as necessary
• Assist in developing and maintaining a referral program
• Assist in establishing and maintaining a process for sending gifts to clients
• Assist in creating new collateral and presentations for clients and travel agents (printed, webinars, etc.)
• Compile a concise “weekly sales update” email based on supplier updates we received over that period
• Keep our supplier folders up to date with the latest rate sheets, images, etc.
• Maintain contact database in Hub Spot and Microsoft Dynamics 365

Please note that other tasks may be assigned to you.

• Proficient in Microsoft Outlook
• Proficient in Microsoft Word
• Proficient in Microsoft Excel
• Excellent communicator – both written and verbal

• Experience with Word Press, a blogging and website design platform
• Experience with Hub Spot, a marketing automation software
• Experience with Microsoft Dynamics 365, a customer relationship management software
• Experience with Wetu, an online itinerary building software
• Understanding of SEO/SEM

• Innovative – get creative about how we can engage with and impress our target market
• Team-focused – be the person we can rely on to execute strategies that are key to our growth
• Methodical – document, organize and improve the processes you are responsible for to ensure accuracy and consistency
• Perceptive– marketing is all about getting in front of the right audience at the right time

Compensation for this position will be between $27,000-$31,200 per year, commensurate with experience. This full-time position will require you to be in the office Monday to Friday between the hours of 9AM to 6PM.