Director, Market Strategy

Location

Remote | US, Winter Park | Hybrid

Employment Type

Full time

Location Type

Remote

Department

Admin

What we're looking for:

As the Director of Market Strategy at Humata, you will be the driving force behind our partner-led expansion, responsible for developing and executing go-to-market strategies focused on achieving deep penetration into the existing customer bases of our referral and channel partners. This is a highly strategic role focused on identifying and activating high-leverage partnerships that generate scalable opportunities for the Humata Growth team to pursue.

You will work closely with our internal Growth and Marketing teams to identify partner-driven leads and ensure they are handed off effectively for sales execution and funnel development. You will also be responsible for working with Growth to identify market whitespace / additional areas for future growth and build Account-Based Marketing (ABM) programs to deepen penetration in existing health systems & partner networks.

This role is ideal for someone who thrives on developing go-to-market strategies, building systems, activating influence through others, and enabling partner-led expansion at scale.

The Ideal Candidate Will Have:

• 4+ years of experience in consulting (preferably in the healthcare space) or in a strategy role within the Healthcare / Revenue Cycle space

• Demonstrated success in developing go‑to‑market strategies and/or developing & scaling strategic channel, referral, or reseller partnerships

• Strong collaboration and handoff skills - adept at enabling internal sales teams to close partner‑sourced opportunities with clear value messaging and alignment

• A strategic, systems-oriented mindset with the ability to build scalable go‑to‑market motions through others

• Experience planning and executing co‑marketed campaigns and joint partner events—webinars, conferences, round tables that convert awareness into pipeline

• Previous experience managing and selling through strategic partnerships/re‑seller agreements is strongly preferred

Key Responsibilities:

• Partner‑Led GTM Strategy:
Lead the development and execution of high‑leverage GTM strategies specifically designed to achieve deep penetration into the customer ecosystems of our existing and future channel and referral partners

• Joint Opportunity Development:
Collaborate closely with referral and channel partners to surface new sales opportunities and co‑develop strategies to unlock them, ensuring the Growth team has a steady stream of qualified at‑bats

• Future Market Expansion:
Identify areas of future market expansion, continuously researching and identifying new verticals, regions, and partner types that represent significant, untapped growth opportunities for Humata

• Market Feedback Loop:
Bring back insights from partners and their customers to inform Humata’s GTM strategy, product roadmap, and messaging

• Account Research and Intelligence:
Research target health systems, payers, and pharmaceutical companies to map decision‑makers, organizational priorities, and potential entry points. Build detailed account briefs that equip sales with the insights they need for tailored engagement

• Partner Relationship Management:
Cultivate strong relationships with strategic partner teams, aligning around shared objectives and ongoing success

• Strategic

Collaboration:

Work cross‑functionally with Product, Marketing, and Sales to align partner activity with business priorities

• Co‑Marketing & Events:
Collaborate closely with Marketing to develop joint marketing campaigns, including webinars, round tables, and field events

• Performance Metrics:
Define and track success metrics for each partner channel, including sourced pipeline, event‑generated leads, and handoff conversion rates

Interview Stages:

• Hiring Manager Interview

• Stakeholder Roundtable

• HR Screen

• CEO Interview

• Reference Checks

• Offer

Why Join Humata Health?

• Impactful Work:
Contribute to innovative solutions that improve healthcare efficiency and patient outcomes

• Remote Flexibility:
Enjoy working remotely while being part of a collaborative team, with access to our new office in Winter Park, FL

• Competitive…