Consumer Banking Product Manager

Consumer Banking Product Manager — Seacoast Bank

Location:

Any Seacoast Bank office within the state of Florida.

The Consumer Product Manager is responsible for the strategic development, management, and performance of consumer banking products, including checking, savings, CDs, lending, money movement, and related services. This role drives product innovation, customer experience enhancements, and profitability through data-driven insights, market analysis, and cross-functional collaboration.

• Define and execute product strategies aligned with customer needs and business goals.
• Lead the development and launch of new consumer banking products and features.
• Monitor industry trends and competitor offerings to identify opportunities and risks.
• Manage the lifecycle of consumer deposit products, ensuring competitiveness and compliance.
• Optimize pricing, features, and positioning to drive growth and retention.
• Analyze product performance metrics and recommend improvements.
• Partner with UX, digital, and operations teams to enhance customer journeys.
• Champion customer feedback and insights to inform product decisions.
• Drive digital transformation initiatives within the consumer product suite.
• Establish and maintain quality standards across all consumer banking products.
• Collaborate with operations and technology teams to ensure defect‑free products.
• Implement continuous improvement processes based on testing outcomes.
• Monitor post‑launch performance to proactively identify and resolve quality issues.
• Collaborate with marketing, compliance, legal, finance, and technology teams.
• Develop go‑to‑market plans and support product campaigns.
• Ensure regulatory compliance and risk management across all product initiatives.
• Own product P&L, including revenue, cost, and profitability targets.
• Develop business cases for new initiatives and track ROI.

• Bachelor’s degree in Business, Finance, Marketing, or related field (MBA preferred).
• 3+ years of experience in product management, preferably in consumer banking or financial services.
• Strong understanding of retail banking products, customer behavior, and market dynamics.
• Proven ability to lead cross‑functional teams and manage complex projects.
• Excellent analytical, communication, and strategic thinking skills.
• Experience with digital banking platforms and fintech partnerships is a plus.

• Familiarity with product development methodologies.
• Proficiency in data analysis tools (Tableau, SAS, etc.).
• Proficiency in Microsoft Office tool set (PowerPoint, Word, Excel).
• Knowledge of regulatory requirements impacting consumer banking.

All Associates are required to adhere to the highest legal and ethical standards applicable to the banking industry. Seacoast Bank expects the successful candidate to comply with all regulatory, legal, ethical, and risk mitigation requirements.

Seniority level:
Mid‑Senior Level

Employment type:

Full‑time

Job function:
Product Management and Marketing;
Industry: Banking