Performance Marketing Manager

Performance Marketing Manager –
Salary: $75k - $85k

Position Overview
The Performance Marketing Manager will lead the planning, execution, and optimization of paid digital advertising campaigns across key platforms including Google Ads, Meta Ads, and other relevant channels. This role is responsible for driving measurable acquisition goals by managing performance marketing efforts, analyzing campaign data, and collaborating closely with cross‑functional teams. Reporting to the Director of Digital Marketing, the Performance Marketing Manager will ensure campaigns are aligned with overall marketing objectives and optimized for maximum ROAS.

• Develop, implement, and oversee high‑impact paid media strategies across Google Ads, Meta Ads, and emerging digital advertising platforms to drive qualified traffic and conversions.
• Collaborate closely with Marketing Specialists, Marketing Managers, and Creative teams to ensure seamless campaign execution, messaging consistency, and creative alignment.
• Provide guidance and mentorship to Specialists to elevate overall campaign performance.
• Set clear performance KPIs and targets for campaigns; continuously monitor and analyze metrics including CPC, CPL, ROAS, and conversion rates.
• Leverage CRM data, Google Analytics, third‑party data, and platform analytics to identify insights and optimization opportunities.
• Develop and execute A/B tests, audience segmentation (within Fair Housing guidelines), and bidding strategies.
• Prepare comprehensive performance reports and presentations for the Director of Digital Marketing and senior stakeholders.
• Ensure paid media campaigns are fully integrated with organic, email, and other marketing initiatives.

• Proven expertise managing Google Ads, Meta Ads (Facebook and Instagram), and additional paid channels such as Linked In Ads, programmatic, or DSP platforms.
• Strong analytical skills with proficiency in Google Analytics, CRM platforms, and data visualization tools.
• Demonstrated ability to manage budgets, forecast performance, and deliver measurable acquisition results.
• Excellent leadership and communication skills with experience coordinating cross‑functional teams and mentoring junior marketers.
• Deep understanding of SEO, SEM, PPC, audience targeting, conversion optimization, and attribution modeling.
• Creative problem solver who stays current with digital marketing innovations and competitive trends.
• Detail‑oriented with strong project management skills and ability to manage multiple campaigns simultaneously.

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

• Client‑provided benefits available, upon eligibility.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industries:
  Staffing and Recruiting

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As a woman‑owned firm, we value diversity. We are an equal opportunity and affirmative action employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Candidates who apply for roles through the Atrium website will be added to our candidate pool and may be considered for additional roles of a similar title. Please contact us to request an accommodation.

EOE/M/F/D/V/SO
Position