Director of Product Management

SWIVEL is seeking a talented individual to serve as Director of Product Management. This person is responsible for defining and executing product strategy, driving product performance, and leading a team of Product Managers and a Product Designer. This role owns the success of one or more product portfolios, balancing long‑term strategic direction with hands‑on product leadership and execution.

The Director is accountable for delivering customer value, revenue growth, market competitiveness, adoption, pricing and monetization strategies, and go‑to‑market readiness. The role leads a team of four to five individuals and may oversee supporting functions including Competitive Intelligence, Market Research, and Product Commercialization.

Working closely with Executive Leadership, Engineering, Finance, Sales, Marketing, Customer Success, Operations, Legal, and Compliance, the Director ensures that product investments align with company objectives and market opportunities while driving measurable business outcomes.

As Director of Product Management, you will help shape the future of SWIVEL’s product portfolio while leading a talented team of product professionals. You will influence company strategy, drive customer and commercial outcomes, and own products from concept through commercialization. This role is ideal for a product leader who enjoys balancing strategic vision with hands‑on execution and believes product success is measured not only by what is built, but by the business and customer value it delivers.

• Defines and owns the strategic direction, vision, and multi‑year roadmap for assigned product portfolios.
• Identifies market opportunities, competitive threats, customer needs, and emerging industry trends to inform investment decisions.
• Partners with Director of Technical Product Management and Executive Leadership to align product strategy with company objectives, financial targets, and growth initiatives.
• Establishes portfolio priorities and makes investment trade‑off decisions across competing opportunities.
• Ensures product roadmaps are aligned with customer value, revenue growth, operational efficiency, and strategic objectives.
• Owns product business outcomes, including revenue growth, adoption, retention, customer satisfaction, profitability, and market share.
• Develops and refines pricing, packaging, monetization, and commercialization strategies.
• Partners with Finance and Executive Leadership on business cases, product investments, and return‑on‑investment analysis.
• Defines success metrics and regularly reviews portfolio performance to identify opportunities for growth and optimization.
• Drives product lifecycle decisions, including product launches, modernization efforts, expansion opportunities, and retirement strategies.
• Oversees go‑to‑market strategy and launch readiness for major product initiatives.
• Partners closely with Marketing, Sales, Customer Success, and Operations to ensure successful product adoption and commercialization.
• Ensures value propositions, positioning, messaging, and product enablement materials effectively communicate product differentiation.
• Supports strategic customer engagements, executive briefings, and key client discussions.
• Leads market research, competitive intelligence, and customer discovery efforts through direct and indirect resources.
• Establishes processes to continuously monitor market trends, competitor activity, regulatory changes, and customer needs.
• Incorporates customer feedback, industry insights, and market data into product planning and prioritization.
• Maintains working knowledge of Credit Union and Financial Institution market dynamics, customer needs, buying motions, competitive…