Brand Planner, Hospitality Marketing

Overview

Brand Experience Planner, Hospitality Marketing

Work Mode:

Onsite

Location: Kohler, WI

Opportunity

The Brand Experience Planner plays a key role in planning and executing marquee and signature events that bring the Kohler Hospitality brands to life. This role collaborates cross functionally to ensure every experience aligns with brand standards, enhances guest engagement, and reflects the creative vision established by leadership. From concept to execution, the Brand Experience Planner manages event logistics, décor sourcing, vendor coordination, budgets, and onsite delivery to ensure flawless, memorable experiences.

It will also shape the in-house guest experience in a way that is relevant to today’s culturally connected guest. This role is creative and should influence our businesses and the culture around them. This position will focus on Kohler, Wisconsin.

• Plan and execute Resort Programming, including:
• Resort Holiday Events
• Resort Signature Experiences
• Develop comprehensive logistics plans for event set‑up and tear‑down.
• Work with the Brand Experience Manager to activate event designs based on established creative direction and design decks.
• Ensure all event elements align with approved designs and brand standards.
• Collaborate closely with the Marketing team to promote events and drive attendance.
• Work directly with Food & Beverage teams for programming requiring coordination.
• Review and approve BEOs and Communication Guides developed for event execution.
• Collaborate with the Brand Experience Design Consultant on décor, aesthetics, activations, and FF&E as needed.
• Utilize debrief notes and data from past events to refine planning and creative decisions.
• Partner with the Creative team to request, review, and finalize printed assets for events.
• Learn property management systems (Resort Suite and Amadeus) to book rooms and spaces as needed. Create Banquet Event Orders when necessary.
• Assist in the timely communication, internal and external, of events and activities to resort.
• Assist in monitoring department monthly expenses.
• Ensure procurement aligns with design intent, timeline, and budget expectations.
• Adhere to budget parameters provided for special events and assigned activities.
• Catalog competitor events to stay on top of trends in the market.
• Serve as the on‑site lead during events to ensure the vision is properly executed.
• Other duties as assigned.

• 2-3 years of experience in event planning, brand experiences, luxury hospitality, or other related field required.
• Advanced knowledge of Microsoft Excel, PowerPoint and knowledge, or willingness to learn, Adobe Illustrator.
• Knowledge of event design, décor trends, and guest experience best practices.
• Proven ability to manage multiple events simultaneously.
• Experience presenting and communicating with all levels of associates.
• Strong organizational, collaboration, and communication skills.
• Flexibility in schedule to include days, evenings, some weekends and holidays. Requires onsite presence during event setup, execution, and teardown.
• 10% travel could be required.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period. The hourly range for this position is $22.90 - $34.30. The specific hourly rate offered to a candidate may be influenced by a variety of factors including candidate's education and work location.

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company…