Senior Social Media Editor, Luck

Senior Social Media Editor, Hot Luck

Hot Luck is seeking a Senior Social Media Editor to manage social media for the brand and event. The ideal candidate is equal parts social strategist, content creator, video producer, community builder, and on-camera personality. They possess strong editorial instincts, understand platform-specific best practices, are highly fluent in short-form video storytelling, and are excited to capture and share the energy of Hot Luck's unique food-and-music culture.

This individual should be comfortable appearing on camera as a representative of the brand, conducting interviews, hosting social-first video segments, participating in live coverage, and serving as a recognizable voice and face of Hot Luck across social and video platforms. The ideal candidate is based in Austin, Texas. New York-based candidates are also considered.

Remote (Austin, TX)

Hybrid (New York, NY) – in-office expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

• 30%:
  Produce, direct, and edit social media video and content.
• 30%:
  Appear on camera regularly for social-first video content, festival coverage, talent interviews, creator collaborations, and other editorial initiatives. Conduct on-camera interviews with chefs, musicians, creators, sponsors, and festival talent.
• 30%:
  Help develop recurring social video franchises and personality-driven content formats that build audience engagement and strengthen the Hot Luck brand. Support the Editorial Director in identifying opportunities to expand Hot Luck's presence across You Tube, social video, live-streaming, and other creator-focused platforms. Post on Hot Luck social handles on an agreed-upon cadence.
• 10%:
  Collaborate with the Events team to share talent and programming ideas and participate in the events.

• Bachelor's degree or equivalent work experience.

• Experience launching or managing video-first content initiatives, including You Tube programming, social video series, or creator-led franchises.
• Experience appearing on camera for a media brand, publisher, creator business, hospitality brand, or entertainment property.
• Experience hosting interviews, live events, podcasts, video series, or social-first content franchises.
• Existing familiarity with or connections within the Austin food, hospitality, music, and cultural communities is strongly preferred.
• Experience creating creator-style content for Instagram Reels, Tik Tok, You Tube Shorts, and similar platforms preferred.

• Strong on-camera presence and confidence representing a media brand across social, video, and live-event environments.
• Ability to conduct engaging interviews and create authentic, personality-driven content that resonates across social platforms.
• Comfortable hosting social video segments, appearing in branded content, participating in live-streams, and representing Hot Luck at events and community activations.
• Demonstrated understanding of how personality-led content contributes to audience growth, community building, and brand affinity.

Travel required:

10%

People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified…