Aftermarket Solutions Product Manager

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We have met today's energy needs while planning for tomorrow's for over 100 years. Beginning with the first modern generator, the Rehlko Automatic Power & Light, launched in 1920, Rehlko has been an innovative leader in energy resilience.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, clean energy solutions, and much more that serve a broad spectrum of OEM, residential, industrial, and commercial customers.

Our priorities are global: the stability from steady energy sources and reliable back‑ups. The power to harness energy, and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world, and the commitment to keep innovating towards greater impact.

At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy‑resilient world for a better future!

The Product Manager of Aftermarket Parts combines strategic vision with the ability to implement tactical strategies for profitable growth. The Product Manager will develop an all‑make aftermarket parts product portfolio; conduct market research; generate product requirements; determine specifications, production timetables, pricing, and integrated plans for product introduction; and develop marketing strategies. This Product Manager will also lead the product development process.

Hybrid (2–4 days onsite)

200 Twin Oaks Road, Kohler, WI 53044

20% travel (US and Global)

• Manages the product development of all‑makes aftermarket parts product portfolio to support Rehlko Industrial and Marine service organizations.
• Uses data analysis to develop global strategic goals.
• Directs the implementation of the global product line strategic plan to prioritize and maximize company and product line profitability and investments.
• Determines customers’ needs and desires by specifying the research needed to obtain market information.
• Assesses market competition by comparing the company’s product to competitors’ products.
• Drives the highest‑value products into the market at maximum profit and sales.
• Prepares and coaches the parts and service organizations on product application information, product initiatives, and profitability equations.
• Serves as a resource and partner with Sales during long‑term contract negotiations.
• Recommends the nature and scope of all‑make product categories by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
• Provides source data for product line communications by defining product marketing communication objectives.
• Obtains product market share by working with channel managers and strategic marketing to develop product sales strategies.
• Conducts market studies, including VO C to understand new or adjacent market opportunities and assess viability.
• Brings new products to market by analyzing proposed product requirements and product development programs; prepares return‑on‑investment analyses; establishes time schedules with engineering and purchasing.
• Introduces and markets new products by developing time‑integrated plans with sales, marketing, and production.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.
• Acts as the “expert” in the assigned product line and…