Vice President, Earned Media & Content Development; Gaming & Tech

Vice President, Earned Media & Content Development (Gaming & Tech)

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Fleishman Hillard, a leading global communications agency, is seeking an experienced Vice President to play a key role on some of our most exciting accounts. The ideal candidate has deep knowledge of the tech/gaming industry and will oversee the development and execution of earned media strategies that amplify our clients’ brands, titles, and player experiences.

• Develop and lead the earned media strategy across key gaming titles, product launches, and brand initiatives.
• Draft compelling content to support key product launches and announcements—messaging, releases, toolkits, taglines, naming, etc.
• Cultivate and manage strong relationships with gaming journalists, editors, content creators, and taste makers across the gaming industry.
• Secure high‑impact coverage and placements in top‑tier gaming and entertainment outlets across traditional online, social, podcast, streaming and broadcast channels.
• Collaborate cross‑functionally with PR, social, creative, and community teams to integrate earned media into broader campaigns.
• Collaborate with client teams to translate insights into storytelling: from product PR and cultural moments to thought leadership and corporate narratives.
• Monitor and analyze media trends in gaming and pop culture to inform strategies and optimize performance.
• Manage PR agency partners and other external collaborators to ensure alignment and high‑quality output.
• Support executive thought leadership opportunities within gaming and tech media.

• 8+ years of experience in communications, with a deep background developing and executing public relations and reputation programs, including product communications, content marketing, media relations and brand communications.
• Agency experience is a must and experience working in or with video game and related companies is highly desired.
• A strong pulse on gaming and gaming business trends, key franchises, fan communities, streamers, eSports, and platform dynamics.
• Excellent writing skills and a nose for what makes a story land.
• Comfort working with fast‑moving clients and adapting to real‑time culture.
• Ability to build trust with both internal teams and clients, offering insights that elevate the work.
• Comfort to call and text journalists, editors, content creators and/or taste makers to pitch stories and deliver high‑caliber coverage for clients.
• Bonus points if you have experience with events, launches, or influencer activations in the gaming space.
• Interest in tech and gaming industries is a must.
• Highly organized with great attention to detail.

Fleishman Hillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. Fleishman Hillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra‑Large Agency of the Year;

2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. Fleishman Hillard is part of the Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

Fleishman Hillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in‑person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

The anticipated salary range for the Vice President level is $77,000–$175,000. Salary is based on a range of factors that include…