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Job Description & How to Apply Below
Corporate Headquarters, N120 W19129 Freistadt Road, Germantown, Wisconsin, United States of America
Job DescriptionPosted Monday, November 24, 2025 at 7:00 AM
WAGO is the backbone of a smart, connected world.
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WAGO Corporation is seeking a Digital Marketing Specialist to drive customer acquisition and revenue growth through strategic paid media campaign management and high-performance website optimization. This role combines paid media strategy and CMS execution to maximize ROI across all digital channels. The ideal candidate is analytically minded, platforms-savvy, and comfortable managing complex paid media portfolios while maintaining technical proficiency in website builds and tag management.WAGO offers a competitive salary and a comprehensive benefits package including medical, dental, vision, company-paid insurance plans-life, AD&D, short-term disability and long-term disability, and a retirement 401k plan. Experience & Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, related field or equivalent work experience
- 3-5 years of proven experience managing paid media campaigns across multiple platforms on a scale
- Demonstrated success building and optimizing landing pages with complex form integrations and tracking requirements
- Experience with enterprise CMS systems or willingness to quickly master new platforms
- Expert proficiency in Google Ads (Search, Display, Remarketing, You Tube) - certification required
- Expert proficiency in Meta Business Manager Linked In Campaign Manager and Stack Adapt (or similar programmatic/DSP platforms)
- Understanding campaign types: awareness, lead generation, conversion, remarketing
- Working knowledge of and ability to code and troubleshoot HTML and CSS
- Hands-on experience with Google Tag Manager (GTM): creating tags, triggers, variables, and troubleshooting implementation
- Proficiency in enterprise CMS environments (SAP Hybris/Back Office, Contentful, or similar)
- Experience building web forms with multi-step flows, data validation, and integration requirements
- Comfortable with Google Analytics 4 (GA4) implementation and data structure
- Familiarity with AI-powered insights and automation tools (Google Performance Max, Meta Advantage+, etc.)
- A/B testing and experimentation methodology
- Execute across Google Ads, Meta (Facebook/Instagram), Linked In, and Stack Adapt based on performance, seasonality, and business priorities
- Develop and execute integrated campaigns that leverage the strengths of each platform while maintaining consistent brand messaging
- Audience strategy - develop targeting strategies for each platform, including custom audiences, lookalike audiences, and interest-based targeting
- Landing page coordination
-work with CMS to ensure paid media landing pages are optimized, tracked, and ready for campaign launch - Experimentation design and execute A/B tests across ad creative, audiences, landing pages, and messaging to continuously improve performance
- Stay current on platform updates, new ad formats, algorithm changes, and best practices for Google Ads, Meta, Linked In, and Stack Adapt
- Understand how AI-powered features (Google Performance Max, Meta Advantage+, etc.) work and when to leverage them for scalability
- Campaign landing page builds - design, build, and launch custom landing pages for paid media campaigns, product launches, and lead generation initiatives
- Form integration & tracking - implement complex web forms with multi-step flows, conditional logic, data validation, and backend integrations
- Google Tag Manager (GTM) implementation - set up tags, triggers, variables, and events for proper conversion tracking, form submissions, and user behavior measurement; troubleshoot tracking issues and validate data flow
- Conversion optimization - ensure landing pages are optimized for mobile, fast-loading, and designed to convert site visitors into leads/customers
- A/B testing on pages - partner with Data Analyst to design and implement page experiments (layouts, copy, CTAs, form fields) to improve conversion rates
- Ongoing website update - maintain and update WAGO's US and Canada websites using SAP Hybris, SAP Back Office, and/or Contentful CMS
- Content quality & accuracy - ensure all website content is accurate, current, aligns with brand guidelines, and supports SEO best practices
- UTM parameter strategy- develop consistent UTM naming conventions for all campaigns; ensure all links are properly tagged for attribution
- SharePoint maintenance - maintain and support organization's internal SharePoint site for team collaboration and internal communications
- Platform expertise maintenance - stay ahead of updates and changes on Google Ads, Meta, Linked In, and Stack Adapt; pursue platform certifications (Google Ads, Meta Blueprint)
- AI & automation adoption - learn and experiment with AI-powered tools and features (Performance Max, Advantage+, predictive bidding); evaluate when and how to leverage…
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