Senior Analyst, Campaign ROI & Profitability

Overview: An innovative industry leader is hiring a Senior Analyst to sit within its Marketing Analytics & Strategy team, where the core mission is simple: make sure every strategy pays off. You'll turn data into financially sound decisions across the full customer lifecycle, optimizing pricing, product mix, offers, and marketing ROI with a sharp eye on margin and profitability.

• Perform critical data analysis to optimize margin across every lever of customer strategy, from setting optimal pricing and refining product mix to improving marketing ROI, all while maximizing customer lifetime value
• Analyze internal and third party data to uncover revenue opportunities, then conduct feasibility studies that drive sustained growth, profitability, and margin gains
• Conduct root cause analysis on large, complex customer datasets to uncover the drivers behind acquisition and retention behavior, translating findings into recommendations that improve go to market strategy performance
• Bring sharp business acumen to strategic planning sessions, grounded in a clear understanding of key performance drivers and their impact on financial results
• Lead the build and management of Tableau and Power BI dashboards, along with the data models and workflows behind them, automating repetitive tasks to keep reporting sharp and efficient
• Provide forecasting and variance analysis support on KPIs tied to customer acquisition, retention, and churn
• Ensure the integrity of every analysis and and dashboard through feature engineering, rigorous QA, and strong data controls, so leadership can trust the numbers behind every decision

• individual contributor role that is hands-on with data and strategic
• full-time role that is hybrid (3
  
  Xs per week in office and rest WFH)

• Bachelor's degree is a minimum
• 4+ years of experience in a quantitative business function such as Marketing Analytics, FP&A, Data Science, Revenue Management driving marketing strategies
• Experience with in marketing performance optimization (NPV, ROI, LTV)
• Advanced, hands on fluency in SQL and dashboarding tools like Tableau or Power BI
• A genuine bridge builder between technical and business teams, equally comfortable in the data and in the room with senior stakeholders