Marketing Specialist

Overview

Please include a portfolio or examples of your work when applying!

ABOUT THE POSITION: As a Marketing Specialist at J.W. Speaker, you'll blend graphic design expertise with project management to deliver engaging, high-impact marketing content across B2B channels. You'll lead graphic design and digital campaign coordination, owning everything from Adobe Creative Suite design work to Hub Spot email and social campaigns, all while maintaining the accuracy and consistency of our brand across all materials.

This role is perfect for someone who thrives on creative autonomy, sharp attention to detail, and the satisfaction of seeing design and strategy come to life.

OUR IDEAL CANDIDATE: You're a creative problem-solver who combines artistry with organization. With strong graphic design experience, particularly in B2B environments, you know how to communicate complex technical products in visually compelling ways. You hold a Bachelor's degree in Marketing, Communications, or a related field, and bring 3-5 years of experience designing and managing marketing content in a fast-paced setting.

You're also fluent in Adobe Creative Suite, comfortable managing multiple projects in tools like Hub Spot or Smartsheet, and skilled in photography (from setup and image capture to post-editing). Bonus points if you have experience in technical writing, PMM certification, Six Sigma certification, and/or manufacturing environments where precision and creativity go hand in hand.

INNOVATE by:

• Leading the digital campaign (Hub Spot) platform for scheduling, managing content, images, campaigns, A/B testing, and lists for both custom and standard product markets, ensuring delivery, open rates, and click-through rates are consistent with established KPIs, all alongside our Sr. Marketing Specialist.
• Managing project planning and execution of graphic design needs including layout, placement of graphic elements, and development of marketing collateral.
• Capturing and editing photography for marketing campaigns, product promotion, and collateral.
• Managing content for social media channels with the agency, ensuring the JWS brand is represented accurately and effectively to attract and engage end users.
• Providing tradeshow support by managing schedules, coordinating with Sales, and ensuring all materials are delivered and returned in good working order. Also maintaining inventory of tradeshow assets and generating show-specific paperwork in a timely manner to take advantage of cost savings.

PERFORM by:

• Keeping CMS and Syteline content, data, and images updated while ensuring accurate information flow from Syteline is populating our CMS, website, spec sheets, pricing data, and email campaigns.
• Managing and maintaining accurate customer lists by Custom and Standard, including prospects; ensuring lists are up to date, appropriately assigned to markets, sub-markets, and sales reps.
• Keeping email templates up to date and ensuring all editable fields are coded appropriately.
• Creating and managing landing pages and form collection data, ensuring all links are up to date and information is accurate.
• Managing Ecommerce product data, checking all part numbers are accurate and pricing is current.
• Reviewing and distributing website inquiries in a timely manner.

EXPLORE by:

• Maintaining advertising schedule, ensuring assets are created and submitted on time across all markets.
• Managing online brochure print-on-demand vendor and checking that all brochures, sell sheets, and catalogs are up to date as well as maintaining rep account monetary requests.
• Assisting with reporting on monthly KPIs and metrics for all channels and developing C-level report outs.

Required: Bachelors or better in Marketing or related field; 3-5 years of marketing or graphic design experience.

Preferred: Bachelors or better in Graphic Design or related field; experience in technical writing, PMM certification, Six Sigma certification, and/or manufacturing environments.

• Health, Dental, and Vision insurance
• Short term & Long-term disability insurance
• 401k with employer match
• Paid time off, including Vacation, Sick & Personal Time, and 11 paid Holidays
• Generous Profit-Sharing Plan
• Tuition reimbursement & Scholarships
• Development and Growth opportunities
• Casual work environment for all associates
• State-of-the-Art, temperature-controlled environment
• And many more!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.