Paid Digital Marketing Manager

Paid Digital Marketing Manager at Aurora Health Care

This range is provided by Aurora Health Care. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$50.05/hr - $75.10/hr

• Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
• Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
• Ownership of channel budgets and resource allocation
• Measure and report paid campaign performance against key results areas (KRAs)
• Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
• Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
• Partner with agency partners as necessary to complete paid campaign tasks
• Review and recommend new paid advertising technologies and platforms
• Brainstorm new and creative paid digital marketing growth ideas
• Contribute to the development of team members both individually and collectively and provide mentorship and guidance

• Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science
• 5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology

• Strong written and oral communication skills
• Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
• Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
• Highly creative with experience in market segmentation and audience targeting for paid media
• Strong analytical skills and data-driven thinking
• Up-to-date with latest paid digital marketing trends and best practices
• Working knowledge of major ad-serving platforms (Google, Meta, etc.)
• Ability to review and approve creative assets for paid digital marketing and landing pages
• Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team
• Self-motivated, resourceful, creative mindset, and self-starter
• Professional communicator and stakeholder management
• Excellent presentation skills

• Google AdWords Certification
• Google Advanced Analytics Certification

Due to complex requirements, remote work is NOT permitted in: CA, DC, CO, CT, HI, MA, MD, MN, ND, NJ, NY, OR, RI, VT, WA and working internationally.

Not Applicable

Full-time

Information Technology

Hospitals and Health Care