Marketing Intern; part-time

The Marketing Intern plays a key role in growing Silver Lake Auto's presence across social media, search (SEO), generative engine optimization (GEO), and AI. We've built a strong foundation — now we're looking for a valuable contributor who can give these channels dedicated focus, bring fresh ideas, and help us stay ahead as platforms and search behavior evolve.

This role adds real capacity to our marketing team. You'll manage day-to-day execution on these channels, support marketing operations, and work directly with the Director of Marketing and Talent Acquisition to turn strategy into results. We're looking for someone who knows these platforms well, stays current on what's working, and brings ideas forward with confidence. Along the way, you'll gain exposure to how direct mail, email campaigns, Google Ads, our CRM, and brand awareness initiatives (podcasts, billboards, sponsor ships, and more) fit into a full marketing plan.

• Create and edit short-form video content that builds on our established brand voice across Tik Tok, Instagram Reels, and You Tube Shorts — shop moments, technician tips, and company events.
• Track platform trends and algorithm changes; pitch content ideas aligned with our brand tone.
• Track engagement and performance metrics for video content; recommend improvements based on what the data shows.
• Schedule and publish content using Meta Business Suite, Linked In, and similar tools.
• Monitor social channels, forums, and community pages (Reddit, Nextdoor, local Facebook groups) for mentions of Silver Lake Auto.
• Help build and test Meta Ads campaigns (Facebook and Instagram), especially for recruiting.

• Regularly update and maintain Google Business Profiles and other digital profiles across all locations — including business information, descriptions, photos, and video — so content and imagery stay current, accurate, and on-brand.
• Draft and publish Google Posts on our business profiles.
• Improve search visibility by optimizing page content and metadata, and recommending internal links that add structure to our sites.
• Partner with our website vendor (Autoshop Solutions) on SEO and blog content.

• Lead efforts to strengthen how Silver Lake Auto shows up on AI-driven platforms (ChatGPT, Google AI Overviews, Gemini, Perplexity).
• Test and track how AI tools answer auto repair questions in our markets; recommend ways to improve our presence.
• Stay current on AI tools and flag practical uses for marketing and other departments.

• Monitor and tag customer reviews for response or escalation.
• Track performance across social, search, and AI visibility; share what's working and what's not.

• Proof outbound materials before launch; catch errors before they reach customers.
• Help draft internal newsletter, presentations, and promotional content.
• Draft and schedule content as directed; submit for Director review and approval before publishing.
• Maintain the brand asset library — logos, templates, approved photography, and copy guidelines.
• Keep campaign timelines, vendor contacts, and deliverables organized and up to date.
• Compile performance data for Director review.

• Help plan and support company events — logistics, timelines, materials, and day-of support.
• Capture photos and short-form video at events for use across social, digital profiles, and the website.
• Promote events before, during, and after through social posts and recap content.
• Support local marketing and community partnerships with on-brand materials and follow-up.

• Our social, search, and AI presence grows more consistent, visible, and engaging.
• Content is published on schedule,…