Commercial Marketing Manager - Downstream Job Town of Middleton Wisconsin USA,Marketing / Advertising / PR

Department: Commercial Marketing
Location: Remote, United States
Reports to: Senior Director, Global Commercial Marketing
Status: Full-Time, Exempt
Travel: Approximately 25-30%, including domestic and international travel

About the Opportunity

Help turn global product strategy into successful launches, stronger market adoption, and commercial growth.

We’re looking for a Global Downstream Marketing Manager to lead the global launch framework for assigned products and services while driving commercialization across the Americas.

This is a highly visible role at the intersection of product strategy, regional marketing, sales, customer insight, and commercial execution
. You’ll partner with Regional Marketing Management across EMEA and APAC, including China, to build a global launch framework, then lead the localization and execution of those strategies across the Americas.

You’ll help determine how products are positioned, priced, launched, and supported in the market. You’ll bring customer and competitive insights back into global strategy, build relationships with key clinical stakeholders, develop tools that help Sales succeed, and monitor performance to understand what’s working and where we need to adjust.

If you enjoy taking strategy off the page and turning it into measurable commercial results, this is an opportunity to influence both how we launch globally and how we win regionally
.

What You’ll Get to Do Shape Strategy Through Market & Customer Insight

Gather and analyze Americas market intelligence in partnership with Sales, including market trends, customer needs, reimbursement dynamics, clinical practices, competitive activity, and purchasing behaviors.
Generate local market and customer insights and identify regional trends, opportunities, and competitive dynamics.
Bring field intelligence back to global teams to help inform product strategy.
Monitor regional market adoption, market share, and product performance.
Analyze sales data, financial metrics, customer feedback, and market research and translate findings into actionable business recommendations.
Develop competitive positioning, tools, and resources that strengthen differentiation and sales effectiveness.

Lead Global Launch Planning & Americas Commercialization

Own the global launch framework for assigned products and services in partnership with Regional Marketing Management across EMEA and APAC, including limited market release planning.
Bring Americas market requirements into global launch readiness plans, including sales training, customer education, competitive positioning, messaging, and promotional strategy.
Partner with the Global Marketing Center of Excellence to build launch initiatives and lead Americas localization, planning, and execution.
Adapt and deploy global marketing strategies, campaigns, and launch frameworks to meet regional market needs.
Develop Americas market segmentation, targeting, positioning, key messaging, and campaign strategies.
Implement regional pricing strategies based on market dynamics and margin analysis and conduct profitability analysis to optimize performance.
Translate project business cases into annual regional marketing plans, forecasts, and growth initiatives while managing the regional marketing budget efficiently and transparently.
Establish global launch performance metrics and monitor Americas execution, customer adoption, revenue contribution, field readiness, and overall launch effectiveness.
Identify launch risks, adoption barriers, and execution gaps and develop plans to address them.
Support commercialization throughout the product lifecycle, including sustaining marketing programs, portfolio optimization, and end-of-life transitions.
Own Americas communications related to product…