Assistant Director of Communications & Media Relations Job Town of Texas Wisconsin USA,Marketing / Advertising / PR

Assistant Director of Communications & Media Relations

The University of Texas Permian Basin's Marketing & Communications welcomes applications for the position of Assistant Director of Communications and Media Relations.

Salary Range

Essential Functions

The Assistant Director of Communications and Media Relations leads day-to-day media relations and social media content strategy for The University of Texas Permian Basin, shaping timely, accurate, and engaging communications that strengthen the University’s public voice and reputation. The position serves as the central operational contact for external media inquiries and interview coordination; plans and executes content across official social channels; develops news, storytelling, and multimedia content;

and works with campus partners, the Creative Director, and web and marketing colleagues to align communications with University priorities and brand standards.

Institutional Media Relations and Response Coordination

Serve as the central operational point of contact for external media inquiries and interview requests; assess the request, coordinate subject-matter experts and logistics, provide approved media assets, and maintain timely follow-through.

Draft and distribute media advisories, press releases, statements, background materials, and related news content within established review and approval processes.

Coordinate routine media-response planning and interview preparation with the Executive Director of Strategic Communications and campus partners; elevate crisis communications, sensitive issues, official institutional statements, legal matters, and open-records requests through designated University authorities.

Social Media Strategy and Audience Engagement

Lead day-to-day planning and execution of content strategy across official UTPB social media channels, including channel priorities, editorial calendars, publishing schedules, platform-native formats, and recurring engagement campaigns within approved University strategy and standards.

Maintain the University social media calendar in alignment with institutional priorities, academic and student-life events, recruitment and reputation goals, and timely platform trends.

Monitor, moderate, and engage with social audiences; identify emerging issues or high-risk conversations; and apply established escalation protocols when content requires leadership, legal, safety, or crisis review.

Review social media performance and audience engagement data using approved scheduling and analytics tools and recommend content, timing, channel, and format adjustments.

Digital Content Creation and Storytelling

Create and publish platform-appropriate digital content, including captions, photography, graphics, short-form video, Reels, Shorts, and comparable mobile-first content using approved tools such as Canva, Adobe Express, Cap Cut, InShot, or similar platforms.

Develop and edit stories for University news, blogs, newsletters, and other communications highlighting student, faculty, staff, alumni, research, academic, and community achievements.

Translate complex University topics into clear, accurate audience-appropriate content while maintaining editorial quality, accessibility, and brand voice.

Campus Content Partnerships, Brand, and Web Support

Collaborate with colleges, departments, programs, and campus partners to identify story opportunities, collect information and assets, coordinate approvals, and amplify approved University content.

Partner with the Creative Director and other Marketing and Communications colleagues to ensure visual and written content aligns with University brand standards and communication priorities.

Assist with timely updates to marketing, news, and related University web content in…