Director, Demand Generation

As the leader of the Demand Generation team, this role provides strategic direction for marketing automation, member journey orchestration, and advanced personalization. The Director will have direct oversight of the front-end website, SEO AI evolvement, email and digital banking marketing support ensuring Landmark’s marketing experiences are less complicated, more relevant, and aligned with theneeds of members across our footprint. The Director partners across, Business Units, IT, Digital Banking,Commercial Banking, Analytics, Compliance, and Marketing Peers to align marketing initiatives with enterprise growth objectives and Landmark’s people-first  addition to leading Landmark’s demand generation programs, this role is responsible for advancing the future state of marketing by developing the marketing technology roadmap, expanding automation,integrating artificial intelligence into marketing operations, and preparing the organization for next generationCRM capabilities.

The Director leads a team of marketing professionals while fostering

Landmark’s culture of inclusion, collaboration, innovation, accountability, continuous improvement, anddata-driven decision making. This position reports to the VP, Marketing Planning & Operations.

• 1. Bachelor’s degree in Marketing, Business, Communications, or a related field is required, along witha minimum of 10 years of progressive leadership experience, including team management, demand generation, digital experience management, Mar Tech development or marketing automation and familiarity with the financial services industry are preferred. An equivalent combination of education and experience may also be considered.
• 2. Experience leading growth marketing, demand generation, digital marketing, CRM, marketing automation, or customer lifecycle marketing initiatives.
• 3. Demonstrated success developing strategies that drive measurable growth in member acquisition,deposits, lending, or revenue.
• 4. Experience managing Salesforce Marketing Cloud or Salesforce CRM and enterprise marketing automation platforms.
• 5. Experience managing digital channels, including website, email and SEO
• 6. Strong understanding of member segmentation, personalization, journey orchestration, andomnichannel marketing.
• 7. Strong analytical, communication, and leadership skills. Excellent verbal and written communication skills, with the ability to lead cross-functional collaboration, influence senior stakeholders, present performance insights, and align teams around shared digital priorities.
• 8. Must develop a thorough understanding of company policies and procedures as they relate to this position and comply with all company policies and procedures and all job-related state and federal laws and regulations.

• 1. Develop and execute Landmark’s enterprise demand generation strategy aligned with organizational goals for member acquisition, deposit growth, consumer and mortgage lending, digital adoption,retention, and relationship growth.
• 2. Partner with planning, strategy, marketing leadership, and business unit stakeholders to establish annual and long-term growth plans that support Landmark’s mission, member experience,community impact, and measurable business outcomes.
• 3. Own Landmark’s marketing automation strategy, member journey framework, and Salesforceenabledmarketing technology ecosystem.
• 4. Design, optimize, and scale automated, personalized, behavior-based member journeys across thefull lifecycle to improve engagement, conversion, onboarding, product adoption, retention, reengagement,financial confidence, and member experience.
• 5. Set the digital marketing strategy and provide strategic oversight of omnichannel digital campaigns.
• 6. Develop…