Business Development & Marketing Specialist - Brookfield, WI

Business Development & Marketing Specialist - Brookfield, WI:
Position Title:Business Development & Marketing Specialist
Education and Experience:Bachelor’s degree in marketing, communications, public relations, business, or a related field.

Five or more years of progressively responsible legal marketing and business development experience in a law firm or professional services environment is required.

* This is not Venue Coordinator or Web Designer/Graphic Designer position. Thisisa Professional Business-to-Business Marketing Specialist position.
Location:Brookfield, WI.
Job Type:Full-Time.
Remote: Hybrid.
3 days on-sitein Brookfield, WI,and 2 days remote (after training).
Schedule:Monday-Friday (as needed due to business).
Salary:Based on experience: $70K-$75K/yearly, overtime eligibleandbenefits.
Benefits:Medical, Dental, Life Insurance, 401K and PTO.
Relocation:Not offered.
Sponsorship:Not available.
Position Summary:
We are seekingan experienced, collaborative, and results-oriented Business Development & Marketing Specialist to join our Business Development & Marketing team. This highly visible, hands-on role is designed for a legal marketing professional with five or more years of progressively responsible experience in a law firm or professional services environment. Working closely with attorneys and firm leadership, this individual will help strengthen client relationships, pursue new business opportunities, buildbrand presence, and support the firm's continued growth.
The ideal candidate brings sound judgment, polished communication skills, and a sophisticated understanding of legal marketing and business development. This person is equally comfortable advising attorneys, developing high-quality client-facing materials, and managing the details required to move complex initiatives forward. They understand how to align a firm's experience and capabilities with client needs and turn ideas into practical, measurable opportunities.

• Serve as a knowledgeable business development and marketing partner to attorneys, practice groups, and firm leadership, helping identify and pursue opportunities to deepen client relationships and win new work.

• Lead the development of tailored proposals, RFP responses, pitches, and presentations that clearly and persuasively communicate our firmscapabilities, relevant experience, and value to clients.

• Create and regularly update pitch materials, practice group descriptions, experience lists, brochures and other business development collateral.

• Advise practice groups and individual attorneys on business development planning, client outreach, profile-building initiatives, and the effective use of firm resources.

• Conduct thoughtful research on clients, prospects, industries, competitors, and market opportunities, and translate findings into practical business development recommendations.

• Track marketing and business development activities; help assess results, return on investment, and opportunities for improvement; and recommend appropriate follow-up.

• Help attorneys translate their experience and insights into compelling, client-focused messaging.

• Draft, edit and publish content for the firm’s website, social media channels, email communications and other platforms.

• Create engaging social media content and graphics and maintain the firm’s social media editorial calendar.

• Maintain and update website content using Word Press, with attention to SEO, AI search visibility, usability and brand consistency.

• Draft, edit and maintain attorney biographies, practice descriptions and other website content.

• Identify opportunities to showcase attorney experience through thought leadership, media opportunities, firm…