Social Media, UGC & Influencer Strategist

We are partnering with a growing company in Dallas seeking a creative, organized, and hands-on Social Media, UGC & Influencer Strategist to join its in-house marketing team.

This individual will own the full lifecycle of influencer and user-generated content (UGC) campaigns, from identifying and recruiting creators to developing content strategies, managing partnerships, overseeing production, and analyzing performance.

The ideal candidate is both strategic and execution-focused, with a strong understanding of social media trends, creator partnerships, and short-form content that drives engagement and customer acquisition.

UGC & Influencer Marketing

Identify, recruit, and build relationships with UGC creators, influencers, brand ambassadors, and affiliate partners.

Manage the end-to-end creator process, including outreach, negotiations, contracts, onboarding, content briefs, approvals, and payments.

Develop creative concepts, video hooks, scripts, and content briefs for organic and paid social campaigns.

Evaluate creators based on audience alignment, engagement, content quality, and performance.

Oversee content production, review submissions, and provide creative feedback.

Manage content usage rights and paid advertising permissions.

Maintain organized creator databases, campaign timelines, and performance tracking.

Identify opportunities to expand successful creator partnerships and scale high-performing content.

Develop and execute social media strategies across Instagram, Tik Tok, and other relevant platforms.

Create and manage weekly and monthly content calendars.

Develop engaging content that supports brand awareness, audience growth, and customer acquisition.

Write captions, video hooks, scripts, and calls to action.

Coordinate with internal creative teams, editors, agencies, and external creators.

Schedule, publish, and optimize content across social channels.

Monitor community engagement, comments, messages, and brand conversations.

Track campaign performance, engagement, audience growth, traffic, and conversions.

Analyze results and provide actionable recommendations to improve content performance.

Stay current on emerging social platforms, creator trends, and competitive activity.

2–4+ years of experience in social media marketing, influencer marketing, UGC, creator partnerships, or a related field.

Demonstrated experience managing influencer or UGC campaigns from initial outreach through final delivery.

Strong understanding of Instagram, Tik Tok, You Tube, and emerging social platforms.

Experience developing short-form video concepts, creative briefs, scripts, and content strategies.

Strong written communication, negotiation, and relationship-building skills.

Excellent organizational and project management abilities.

Ability to manage multiple creators, campaigns, and deadlines simultaneously.

Understanding of organic social media strategies and paid social advertising.

Experience analyzing social media and campaign performance metrics.

Familiarity with fintech, payments, cryptocurrency, Web3, real estate, or consumer rewards is a plus.

Experience with social media scheduling, influencer management, and analytics platforms preferred.

We’re looking for someone who loves social media, understands creator culture, and knows how to turn creative ideas into successful campaigns.

This person should be comfortable owning the entire process, from finding the right influencers and developing content concepts to managing daily execution and measuring results.

The ideal candidate is proactive, highly organized, creative, and excited to make a measurable impact within a growing marketing team.

This is a full-time, on-site opportunity in Dallas, TX. Candidates must be comfortable working in the office five days per week.