Student Marketeer - University of Delaware

The role is part of Red Bull's brand and product ambassador programme, focused on driving brand image and product understanding on campus and in the local region. Reporting to the local Field Marketing Specialist, the Student Marketeer reaches new consumers, excites university students, increases sales and drives brand visibility. The position involves direct contact with consumers and customers, inviting product trials and working at Red Bull events to deliver an unforgettable brand experience.

It suits someone who values flexibility over a 9-to-5 job and enjoys a creative and inclusive working atmosphere.

• Live and breathe the brand personality traits and company values, representing Red Bull in a premium way through everyday interactions with consumers or customers.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network on and around campus, establishing and maintaining relationships with key local individuals.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering any consumer questions and concerns.
• Work at Red Bull events, collegiate activations and supported events to help ensure an unforgettable brand experience for consumers, and build awareness and encourage participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus and in the region.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant World of Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan and report activities in the dedicated online platform in a timely and accurate manner, and contribute to business development by providing local insights, trends and overall opportunities.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working 'behind the scenes' and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.

• Additional languages an advantage.

• Campus and local region, including university, outlets and local city hot-spots.
• Creative and inclusive working atmosphere.
• Flexibility over a traditional 9-to-5 job.