Corporate Attraction Market Lead

Marketing Director at Racine County Economic Development Corporation (RCEDC)

Are you a relationship-builder with a knack for spotting opportunities in real estate and development? Do you thrive on making connections, understanding business needs, and driving growth? Wisconsin's Racine County Economic Development Corporation (RCEDC) is looking for a Corporate Attraction Market Lead to spearhead industrial business attraction efforts that shape the future of our communities.

• Leverage real estate, sales, and economic development expertise to connect with site selectors, real estate professionals, developers, and business executives considering Racine County.
• Drive proactive outreach—from coffee meetings to trade shows—to generate new investment and development projects.
• Champion community growth by promoting available properties, coordinating incentive packages with key economic development partners at the State, regional, and municipal levels, and supporting major development initiatives.
• Be the go-to expert on real estate trends, property availability, and business recruitment strategies in Racine County.
• This is a dynamic position for someone who loves the energy of sales, the strategy of real estate development, and the impact of community building. Your time will be divided as follows: 50% outreach for business attraction (primarily to industrial and business park tenants), 25% project management and documentation, and 25% collaboration with communities on development and redevelopment activities. If you’re ready to put your skills to work in shaping Racine County’s economic future, we’d love to hear from you.

• Proactively identify and communicate with site selectors and new contacts to generate prospects and future development and business recruitment projects for Racine County.
• Proactively engage with key existing contacts, including real estate and construction professionals, site selectors, and developers, through regular interaction (coffee, lunch, email, phone, etc.) to generate viable recruitment projects for Racine County.
• Build strong relationships with partners in municipal, state, and federal government to improve communication and response to clients’ needs and to enhance and expedite services and/or the development of expansions or relocations in Racine County.
• Maintain the available land and building inventory and seek ways to improve access to updated listings regularly, and provide information as requested while doing business with prospects, developers, real estate brokers, etc.
• Through a variety of means, direct mail, email, events, seek opportunities to market properties including municipally owned sites to secure new investment and development.
• Research regional industry clusters (see RCEDC Strategic Plan) to understand these industries to be able to develop targeted communications (with support from marketing) and engage with target businesses to secure recruitment projects for Racine County.
• Work with the RCEDC marketing team to create materials and collateral that can be shared through outreach efforts.
• Attend networking and trade events.

• As the initial point of contact for new investment and development in Racine County, your primary contacts may be real estate professionals, site selectors, and C-suite executives considering locating in Racine County.
• Meet with businesses and real estate professionals to survey their issues and needs, assist them in determining what resources may be appropriate and include appropriate partner organizations in the effort.
• Complete Request for Information (RFI) documents from prospects, consultants, state officials and/or others in a timely fashion.
• Participate in competitive negotiations to secure new business in Racine County.
• Develop and coordinate incentive packages between prospects and municipalities and present these materials in writing or in a presentation format.
• Following the completion of a project, provide ongoing follow-up with the business to ensure satisfaction with the location…