Regional Sales Manager South​/West

Regional Sales Manager South Central/West

Join to apply for the Regional Sales Manager South Central/West role at CMC North America

$85,000.00/yr – $/yr

CMC Lift North America (CMC Lift NA) is the North American arm of CMC, a global manufacturer of premium spider lifts and aerial work platforms. We support rental houses, arborists, facility maintenance, utilities, and specialty contractors with innovative, compact lift solutions, consultative sales, technical training, and responsive after‑sales support across the U.S. and Canada.

At CMC Lift NA, we enable our customers to grow their businesses by offering high-quality, specialized aerial lift products backed with first‑class customer experience. Our sales team are experts in capital equipment sales and trusted partners in industries like tree care, rental, utilities, and construction.

The Regional Sales Manager’s primary job is to own full‑cycle sales across a multi‑state South Central/West territory:
New Mexico, Oklahoma, Texas, Arkansas, Louisiana, Mexico. The role includes building and executing a territory plan, developing new business, nurturing existing accounts, and conducting on‑site product demonstrations by safely towing and operating CMC spider lifts. Expect travel 2–3 weeks per month to visit customers, dealers, and events.

• Own the complete sales cycle within the South Central/West territory, from prospecting to close.
• Build and execute a quarterly territory plan including pipeline, demos, orders, and revenue goals.
• Prospect, qualify, and develop opportunities via outbound, referrals, events, and digital leads.
• Conduct needs assessments; deliver tailored proposals and negotiate within guidelines.
• Manage and report on pipeline, forecasts, and competitive intelligence using CRM.
• Recruit, onboard, and support dealers/distributors; conduct joint pipeline reviews and co‑marketing.
• Safely tow, transport, and operate spider lifts for on‑site demos, trainings, and customer events.
• Deliver and familiarize customers with equipment, including coordinating MEWP training sessions.
• Collaborate cross‑functionally with service, marketing, and operations to ensure customer success.
• Capture and communicate voice‑of‑customer feedback to inform improvements.
• Uphold company standards for safety, compliance, and customer experience.
• Travel out of territory as needed for training, trade shows, and industry meetings.

• 4–7+ years of B2B capital equipment sales experience (preferred in construction/rental, arborist, or access equipment) or bachelor’s degree in a related field with relevant sales background.
• Proven ability to manage multi‑state territories and consistently meet/exceed targets.
• Hands‑on technical selling skills and comfort operating aerial lifts.
• Valid driver’s license with clean record; capable of towing and maneuvering a truck/trailer.
• Strong CRM proficiency (Salesforce/Hub Spot) and presentation skills.
• Excellent communication, negotiation, organizational, and time management skills.
• Self‑motivated, collaborative, and customer‑service oriented.
• Must reside in or be able to relocate to the South Central/West region.

• Experience in tree care, rental, or hydraulic machinery.
• Certified MEWP operator or willingness to obtain (IPAF certification a plus).
• Class A or B driver’s license.
• English/Spanish bilingual a plus.
• Ability to adapt in dynamic jobsite and demo environments.

• Competitive base salary plus commission.
• Company vehicle for towing; trailer/equipment for demos; required safety gear.
• Phone, laptop, CRM access, marketing collateral, and ongoing product training.
• 8 paid holidays. 3 floating holidays.
• 40 hours of wellbeing time off.
• 15 days PTO per year.
• 401(k).
• Health, dental, and vision benefits options.
• FSA.
• Critical illness, hospital indemnity, and accident insurance.
• Company‑paid life insurance and supplemental options.
• Pet insurance.
• Tuition reimbursement (approval required).

• Target bonus: 100% of base salary, paid quarterly (25% each quarter).
• Bonus weighting:
• • 50% Individual Goals (territory plan execution, pipeline, revenue)
• • 20% Team Goals (regional sales performance and collaboration)
• • 15% Quarterly Focus Initiatives (priority business objectives identified by leadership)
• • 15% Customer Engagement (demos, trainings, relationship‑building, and customer satisfaction feedback)

Mid‑Senior level

Full‑time

Sales and Business Development

Machinery Manufacturing

CMC Lift North America is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.