Sales Director

Compensation: Hourly wage based on experience in the position, education level, and language proficiency.

Contract period: Seasonal Position 2026 with a possibility of becoming full time (flexible)

Experience: 5‑8 years experience in tourism / outdoor / adventure sectors preferred

Outdoor Norway is growing, and we’re hiring our first Sales Director to establish and lead our sales operations! This is a brand-new role
, so you’ll have the freedom to shape the sales strategy, structure, and team from scratch. If you’re a strategic thinker, a hands‑on leader, and passionate about building high‑performing sales teams
, we’d love to hear from you!

• Develop & Execute:
  • Use the Jobs to Be Done (JTBD) framework to gain a deeper understanding of what motivates our buyers.
  • Create a sales process that's robust enough to power long‑term sales team growth.
  • Design and implement a scalable training program that drives engagement and results.
  • Identify key training topics, structure programs that get measurable results, select the right trainers, and track success.
  • Build a recruitment and hiring process that creates a strong talent pipeline for sales roles.
  • Develop a structured onboarding program that sets new hires up for long‑term success.
• Leadership & Sales Strategy:
  • Lead, mentor, and scale a high‑performing remote sales team.
  • Establish sales processes, Hub Spot CRM workflows, and automation to maximize efficiency.
  • Drive new business development and build strategic B2B and B2C relationships.
  • Monitor KPIs, forecasts, and pipeline management to optimize sales performance.
  • Collaborate with marketing on lead generation, branding, and sales enablement.
  • Expand sales channels and partnerships within the outdoor adventure industry.
  • Stay ahead of industry trends and competitor strategies to maintain our market leadership.
  • Participate in marketing and promotional activities to generate leads.
  • Maintain updated knowledge of travel destinations, trends, and regulations.
  • Identify training topics, how to structure a training that gets results, how to choose a person to deliver the training, and how to measure your program's overall success.

• Revenue Growth: Achieve and exceed monthly, quarterly, and annual revenue targets.
• Lead Conversion Rate: Increase conversion rates across all sales funnels.
• Customer Acquisition Cost (CAC): Optimize CAC for sustainable growth.
• Sales Cycle Length: Improve efficiency by shortening the average sales cycle.
• Sales Team Performance: Ensure individual and team sales quotas are met or exceeded.
• Customer Retention & Expansion: Improve repeat business and upsell/cross‑sell success rates.
• Recruitment & Onboarding Success: Ensure successful hiring and onboarding of new sales team members.

• Proven 5+ years of experience as a Sales Director, Head of Sales, or similar leadership role.
• Hands‑on expertise in building and scaling sales operations from scratch.
• Strong understanding of CRM tools (Hub Spot, Salesforce, or similar) and data‑driven sales strategies.
• Experience with sales training program development and performance tracking.
• Background in B2B and B2C sales, preferably in travel, adventure, or outdoor industries.
• Excellent leadership, negotiation, and strategic planning skills.
• Ability to create and execute sales forecasts, revenue goals, and performance reports.
• Entrepreneurial mindset—ready to take ownership and drive results.
• Passion for the outdoor adventure industry is a big plus!

• Role designed in collaboration to align with your expertise and experience
• Being part of an international team consisting of driven and motivated colleagues
• Continuity and growth opportunities within Outdoor Norway
• A challenging learning environment that offers the autonomy to shape your own position
• Enjoying a lively and inclusive team atmosphere with plenty of laughter and team events

We are enthusiastic about hearing from you and exploring how both of us can help each other grow into new levels. We are interviewing talent on an ongoing basis!