Automotive Sales Consultant

Job Title

Automotive Sales Consultant — Napleton Chevrolet Columbus

Columbus, WI

Full-time

Napleton Automotive Group is a family-owned dealer group with stores across Chicagoland and Wisconsin, representing Chevrolet, Buick, GMC, Ford, Hyundai, Genesis, Chrysler, Dodge, Jeep, and Ram.

Napleton Chevrolet Columbus is on Maple Ave in Columbus, sitting between two very different customer bases — and that's what makes the job interesting.

To the north and east is Columbia and Dodge County farm country: dairy and crop operations, trades, plow contractors, and people who tow. To the southwest, twenty-five minutes down 151, is the Madison metro and its growth corridor — Sun Prairie, DeForest, Waunakee, Marshall, Deerfield — full of young families, commuters, healthcare and state workers who want a Traverse or an Equinox and are cross-shopping Madison stores online before they ever call you.

You'll sell a 3500HD to a contractor in the morning and a Trax to a first-time buyer from Sun Prairie in the afternoon. Both matter. Learn to talk to both.

As a Sales Consultant, you help customers find the right vehicle and guide them through the entire process — first hello to handing over the keys. You'll work leads, greet walk-ins, demonstrate vehicles, present numbers, and follow up with people who aren't ready yet.

You don't need to have sold cars before. You need to be someone people trust, someone who follows up when they say they will, and someone who wants to get paid for how hard they work rather than how many hours they sit at a desk.

This is a smaller store, and that cuts both ways. There's nowhere to hide — but there's also no layer of bureaucracy between you and a decision. You'll work directly with management, learn the whole business instead of one slice of it, and get a real look at how a dealership actually runs. People who want to end up in management eventually should want a store like this first.

• Greet and qualify walk-in traffic; find out what someone actually needs before showing them anything
• Respond to internet leads and phone inquiries fast. A big share of this market is shopping Madison dealers at the same time, and the first store to answer usually gets the appointment
• Conduct product demonstrations and test drives
• Present pricing, payment options, and trade-in values clearly and honestly
• Make the case for buying local — better attention, easier service, someone who picks up the phone when they call back
• Ask for the sale, handle objections, and close

• Maintain consistent contact with unsold prospects — most deals happen on the second or third conversation
• Stay in touch with past customers for referrals, service, and repeat business; in a town this size your customer list becomes your paycheck
• Log every interaction in the CRM so nothing falls through the cracks

You're selling one brand, so know it better than anyone in the county.

The full Chevrolet lineup — Silverado 1500, 2500HD and 3500HD, Colorado, Tahoe and Suburban, Traverse, Equinox, Blazer, Trax, Trailblazer, Corvette, and Express vans.

Trucks and towing. Get genuinely fluent in payload and tow ratings, GVWR and GCWR, conventional vs. fifth-wheel and gooseneck towing, cab and bed configurations, rear axle ratios, Duramax diesel vs. gas, Allison transmissions, Z71 and Trail Boss packages, plow prep, and upfits and chassis cabs. Know the trim walk from WT to High Country. A farmer pulling a livestock trailer and a contractor with a dump insert need different trucks — know which is which before you put them in one.

The family ladder. Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban. This is most of your Madison-side volume.…